Suitsupply: Fokke de Jong

Suitsupply: Fokke de Jong

When Fokke de Jong started selling suits out of his dorm room in Amsterdam in the late 90's, he wasn’t planning on becoming the next Tom Ford—he just wanted to supply luxury suits at an affordable price. But he was so successful that around 2000, Suitsupply went from his side hustle to his full-time gig. Fokke sourced the best fabrics and production in Italy, and grew the business by selling his wares online long before that was the norm. Suitsupply thrived on Fokke's unorthodox ideas, like when he opened his first physical shop by the side of a highway, or when he goaded competition into suing him over ads. By 2011, Suitsupply had grown beyond Holland, opening stores in cities like London, Milan, and New York. Today, they have over 150 locations worldwide.


This episode was produced by J.C. Howard, with music by Ramtin Arablouei

Edited by Casey Herman, with research help from Sam Paulson.


You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Angie's List: Angie Hicks

Angie's List: Angie Hicks

In 1996, Angie Hicks spent hours reading contractor reviews to members over the phone. Today, the online review and referral service, Angie's List, is publicly traded on the New York Stock Exchange. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Marras 201629min

Southwest Airlines: Herb Kelleher

Southwest Airlines: Herb Kelleher

In 1968, competitors sued to keep Herb Kelleher's new airline grounded. After a 3-year court fight, the first plane took off from Dallas. Today Southwest Airlines operates nearly 4,000 flights a day. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Marras 201633min

Celebrity Chef: José Andrés

Celebrity Chef: José Andrés

As a kid, José Andrés tended fires for his father's backyard paella cookouts. Later, he trained with the best Spanish chefs, and began building a restaurant empire that would transform the way many Americans dine out. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14 Marras 201627min

Music Mogul: L.A. Reid

Music Mogul: L.A. Reid

L.A. Reid began his music career as a drummer. Then he co-founded LaFace Records, discovering dozens of future pop superstars. Reid is now one of the most influential executives in the music industry. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

7 Marras 201631min

Samuel Adams: Jim Koch

Samuel Adams: Jim Koch

In 1984, Jim Koch felt suffocated by his cushy but boring corporate job. So he left, dusted off an old family beer recipe, started Sam Adams, and helped kickstart the craft beer movement in America. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

31 Loka 201633min

Dermalogica: Jane Wurwand

Dermalogica: Jane Wurwand

Jane Wurwand moved to Los Angeles with a suitcase and a beauty school diploma. She started what would become Dermalogica, an international beauty empire that set the standard for skin care. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Loka 201638min

Airbnb: Joe Gebbia

Airbnb: Joe Gebbia

A chance encounter with a stranger gave Joe Gebbia an idea to help pay his rent. That idea turned into Airbnb — a company that now has more rooms than the biggest hotel chain in the world. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

17 Loka 201641min

VICE: Suroosh Alvi

VICE: Suroosh Alvi

Suroosh Alvi was a recovering addict when he started a scrappy underground magazine in Montreal. It grew into VICE Media — a multi-billion dollar company that has shaken up the world of journalism. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Loka 201635min

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