Georgios Frangulis - The Franchising Playbook That Built 1,000 Stores In 9 Years

Georgios Frangulis is giving you The Oakberry Franchise Playbook, every framework and unit economics breakdown from the episode in one free PDF → https://openresidency.com/georgios-frangulis-playbook?utm_source=youtube&utm_medium=description&utm_campaign=georgios_frangulis_playbook

In this episode, we sit down with Georgios Frangulis, founder of Oakberry, to break down how he built a 1,000-plus location franchise empire across 50 countries starting from a 60-square-foot kiosk in Brazil. He walks through the full franchise model, unit economics, verticalization, and the Amazon supply chain that became his moat.

We also go deep on the Le Mans FC acquisition, the F1 and tennis sponsorship strategy that built the brand without direct-response spend, and how he stays in startup mode at $300M in revenue. All signal, no fluff. Enjoy!

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00:00:00 Trailer
00:01:05 Franchising 101
00:04:19 What Franchisees Actually Get
00:07:53 Royalties, Fees, Marketing Fund
00:12:13 The Multi-Unit Franchisee Playbook
00:13:27 Unit Economics, 15 to 18 Percent EBITDA
00:18:31 Why Oak Berry Went Corporate in the US
00:25:01 Master Franchise Structure Explained
00:42:04 Verticalization, the $15M Factory Bet
00:49:41 The Amazon Supply Chain
00:55:47 The Origin Story, Cancer, and First Store
01:06:45 The Insurance Check That Started It All
01:19:52 F1 Sponsorship ROI per Market
01:22:52 Tennis, Indian Wells, and $500K in 9 Days
01:27:35 Le Mans FC and the Sports Investment Thesis
01:40:53 Prompt Shop and the AI Marketplace
01:44:31 Quickstrike Questions