From Filling Her Schedule with Insurance Clients to Freedom & Why Her Marketing Felt Harder Than It Needed To Be

Building a successful nutrition business does not always require more followers, more one-on-one clients, or more hours worked. Sometimes the biggest breakthrough comes from getting clear on who you want to serve, creating offers that align with your passion, and learning how to market and sell with confidence.

In this episode, Deanna sits down with registered dietitian Liz to discuss her journey from a busy insurance-based private practice to launching a successful group program for runners. Liz shares how she navigated a niche pivot, overcame fears around selling, created her first signature group offer, and built a business model that gives her more freedom, flexibility, and fulfillment as both a business owner and a mom.

Tune in to hear:

• Why Liz decided to shift her focus from disordered eating counseling to performance nutrition for runners

• How she knew it was time to invest in business coaching after getting stuck just short of her first $10K month

• The mindset shifts required to stop filling every available hour with one-on-one clients

• Why creating space in your schedule can actually increase revenue over time

• The importance of niche clarity and how identifying a specific sub-niche transformed her marketing

• How speaking directly to experienced runners helped her attract the right clients

• The difference between posting content consistently versus posting with a clear strategy

• Common fears practitioners face when considering a niche pivot

• Why you do not need a large social media following to generate significant revenue

• How Liz launched her first group program with only around 200 followers on her running-focused account

• The structure of her signature program, The Run Fuel Method

• How she sold four spots in her first group launch and generated more than $5,000 in revenue

• The power of discovery calls and learning how to confidently sell your services

• How nurturing conversations in DMs led to additional private-pay clients

• Why private-pay packages created more freedom and sustainability than insurance-only services

• The pros and cons of working with insurance platforms like Fay

• The role accountability played in helping her prioritize marketing and business growth activities

• How reducing one-on-one sessions helped eliminate burnout and restore excitement for her work

• The impact entrepreneurship can have on family life, flexibility, and being present with young children

• The biggest lessons she learned about investing in herself and taking action before feeling fully ready

Connect with Liz:

https://www.harvestnutritionllc.com/

https://www.instagram.com/harvestingnutritionllc/

https://www.instagram.com/runningdietitianliz/

Connect with Deanna:

Instagram: @dietitiandeanna and @online.entrepreneur.academy Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale