The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving22 Kesä

662: Customer Strategy in the Age of AI with Mark Abraham, BCG's Personalization Lead (Strategy Skills classics)

For this episode, let's revisit a strategy skills classic interview with the coauthor of the book Personalized: Customer Strategy in the Age of AI, Mark Abraham.

In this episode, we explore the rise of personalization through digital tools and AI, and how companies and organizations are leveraging it to build connections and engage with their customers. We discuss companies that excel in this area, such as Starbucks with its personalization engine, and Spotify with its tailored music recommendations. Personalization is not just about data; it's also about responding effectively to customer insights, enhancing customer experiences, and driving growth.

Mark Abraham is a senior partner at BCG and the founder of the firm's Personalization business, which he has built into a global team of more than 1,000 agile marketers, data scientists, engineers, and martech experts. He and his team have accelerated the personalization efforts of more than a hundred iconic brands (including Starbucks, The Home Depot, and Google) and built some of BCG's largest ventures and AI platforms, including Fabriq by BCG for personalization. Currently, Mark leads BCG's North American Marketing, Sales & Pricing practice and is reenergizing the growth and development of talent in what is one of the firm's largest regional practices.

Get Mark's book here: https://shorturl.at/Qj6Ys
Personalized: Customer Strategy in the Age of AI

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685: Fair Shake: Women and the Fight to Build a Just Economy (Strategy Skills classics)

For this episode, let's revisit a strategy skills classic featuring an interview with the authors of Fair Shake: Women and the Fight to Build a Just Economy, Naomi Cahn, June Carbone, and Nancy Levit....

16 Syys 52min

684: Founder and CEO of Triggers, Leslie Zane. The Power of Instinct: The New Rules of Persuasion (Strategy Skills classics)

For this episode, let's revisit a strategy skills classic interview with an award-winning marketer, TEDx speaker and authority in harnessing the instinctive mind to accelerate brand and business growt...

9 Syys 48min

683: Professor of Finance at Copenhagen Business School, Jesper Rangvid, on the End of 40 Years of Falling Interest Rates

Jesper Rangvid, professor of finance at Copenhagen Business School, explores what leaders should understand about interest rates, inflation, the cost of capital, prioritization, and AI. Rangvid explai...

7 Syys 50min

682: Founder and CEO of High Alpha Innovation, Elliott Parker. The Illusion of Innovation (Strategy Skills classics)

For this episode, let's revisit a strategy skills classic interview with the author of The Illusion of Innovation: Escape "Efficiency" and Unleash Radical Progress, Elliott Parker. The Illusion of Inn...

2 Syys 48min

681: Harvard's Cornelia Choe on How Great Leaders See Differently

Cornelia Choe explains why being right is no longer enough for leaders operating in environments of constant change. She calls the problem "perspective blindness": we may be correct about what we see ...

31 Elo 40min

680: Psychotherapist, Glenn Hutchinson, on Why Good People Cheat: What Infidelity Reveals About Decision-Making

Glenn Hutchinson, a psychotherapist who developed the personality science behind the assessments used by Match.com, explores one of the most misunderstood aspects of infidelity: why people sometimes v...

26 Elo 45min

679: Director of the K. Lisa Yang Global Engineering and Research Center at MIT, Amos Winter on Global by Design

Amos Winter, professor of mechanical engineering and director of the K. Lisa Yang Global Engineering and Research Center at MIT, explains how innovators can create high-performance, affordable product...

24 Elo 58min

678: Social Organizational Psychologist, Jeremy Pollack, on Why Smart Leaders Still Fail at Conflict Resolution

Jeremy Pollack, PhD, argues that most workplace conflicts cannot be resolved by negotiating solutions alone. Before people can solve a problem together, they must first feel understood, respected, and...

19 Elo 43min