Digital Nomads HQ - Inside The Agency23 Kesä

Google's Core Update Explained: What Changed & What It Means for Your Business

Google's latest core update quietly reshuffled the search results for thousands of businesses.

In this episode, Ben and Jodi, Directors of Digital Nomads, discuss what actually happened, who won, who lost, and why your first-hand industry experience is now one of your most powerful SEO assets.

What we cover:

- What information gain is and why Google is now actively rewarding it

- Why recycled AI content is one of the biggest SEO mistakes businesses are making right now

- How major directories lost up to 75% of their "near me" terms in the first 48 hours

- The human nuance that AI simply can't replicate and how to use it

- Why Reddit is surging in search results and what that tells us about where Google is heading

- The one thing that wins every single core update, without fail

Chapters:

00:00 What was the Google Core Update?

01:30 Information gain - what it is and why it matters

03:30 The problem with using AI to write your content

05:00 Your experience is your competitive edge, and how to use it

07:00 Directories got hammered, and small businesses won

09:30 Consistent, real content wins every time

10:30 Reddit is surging, here's why

#googlecoreupdate #marketingagency #digitalmarketing #digitalnomadshq #insidetheagency

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