Digital Nomads HQ - Inside The Agency18 Syys

Search Demand Is Down Across Every Industry - Here's What the Data Actually Shows

It's not your marketing. It's not your agency. Every industry, every location, every business is feeling it right now and the data proves it. In this episode, Ben and Jodi, directors of Digital Nomads, discuss DNHQ's search demand report, built from over two years of commercial search data across 20 industries and every major Australian city, and what the results actually mean for your business.

If you've been wondering why it's gone quiet, this episode will tell you exactly why and what to do about it.

What we cover:- What a search demand report is and why every business owner should care
- Why search volumes are down across every industry and every geographical location right now
- Which cities took the biggest hit, including a surprise result closer to home
- Which industries are feeling it the hardest and which ones are holding up
- Why cost per click is starting to drop and what that means for your ad spend
- Whether to pull your Google Ads or stick it out, a nuanced, honest answer
- Free and low-cost marketing moves to make right now

The businesses that stick it out, get creative, and stay visible are the ones who will be first in line when demand picks back up. And in eight years of doing this, it always does.

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