How to Scale AI with Aurelia Noel on The Six Sells Podcast

In this episode of The Six Sells Podcast, Fern Potter spoke to Aurelia Noel, who is the Head of Innovation and Transformation at dentsu X.

Aurelia is a recognised online expert with 25 years international experience leading global digital strategy and implementation of complex, enterprise-level digital projects in multinational and multicultural B2B and B2C environments.

Her impressive portfolio includes Global Digital Partner of Digital Transformation at Carat, Head of Marketing Europe at Urban Outfitters and senior roles at Premier Inn, amazon, Digital River and Dell.

Here are some of the topics we discussed in this episode.

• How curiosity, bravery, scepticism and trust will push you to innovation
• Simplifying your ideas and vision so that people can follow you
• The importance of scaling your innovation
• How AI impacts innovation and the human vs technology debate
• AI as an ‘agent colleague’ and second brain
• The challenge for women in AI and recent studies
• Investing in women in AI
• Mentorship and using AI for good
• Bridging the global AI divide
• How the government can work with investors and entrepreneurs that is outside of the US
• Misinformation, media manipulation and how people access information
• Brand safety and suitability within AI
• Ethical AI principles within brands and their reputation and purpose
• Sustainability in AI and how we can use it to solve human challenges
• Using AI to solve business situations to make the workforce more prepared and agile
• What the next year in AI might look like

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 150 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk

Who is Six Sells?

Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.

Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.

Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.

We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.

Email hello@sixsells.co.uk for more information.

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