Human First AI with Fern Potter, James Harris and Sarah De Martin on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Fern Potter, James Harris and Sarah De Martin from Intelligent Assistance.

Intelligent Assistance combine human intelligence with artificial intelligence to solve real business challenges in the new AI economy.

Here are some of the topics discussed:

• Moving at pace as a start-up business

• Listening to customers to gather information and make meaningful change
• Using AI to grow and deliver outcomes
• Filling the adoption gap with meaningful technology
• Human first, human last
• Optimising the ‘everyday’ in ways that were not previously possible
• The differences between agents and engines
• Saving time for businesses
• Upskilling teams for future with AI
• The importance of integrity and trust
• Delving into who drives the content
• AI meeting customers ‘where they are at’
• The challenge of deep fakes and the importance of brand safety and building safeguarding
• Technology that filters what’s real and what’s not
• Good and poor practices within AI
• The gender gap in the application and use of AI
• How people can keep up with the daily changes within AI
• Staying curious and exploring the rabbit hole
• Thinking about things differently and the societal shift

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 150 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk

Who is Six Sells?

Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.

Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.

Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.

We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.

Email hello@sixsells.co.uk for more information.

Huge thanks our sponsors and partner, Intelligent Assistance, who combine Human Intelligence with Artificial Intelligence to solve real business challenges - www.intelligentassistance.ai