7 Months of Lost Leads and I Had No Idea Why (DDP #61)

7 Months of Lost Leads and I Had No Idea Why (DDP #61)

I had 17 leads coming in every week. Then things went quiet. He assumed it was seasonal. It wasn't. My Google Business listing had been suspended for seven months, and half his leads had been disappearing before they ever had a chance to call him. He only figured it out because he ran into Alex Danner at a bar during a TimberTech event in Arizona and described the problem out loud.

In this episode of the Doctor Decks Podcast, Jason sits down with Alex Danner; founder of Fence and Deck Marketers, a 26-person digital marketing agency that exclusively serves fencing and decking companies. No roofers, no plumbers, no HVAC. Just fence and deck. Alex explains how he and his team fixed Jason's listing, rebuilt the website, and what the full digital marketing picture actually looks like for a deck builder trying to get found in 2026.

But before the marketing, the backstory. Alex started as a software engineer after watching Instagram sell for a billion dollars in college. He went to Africa three times before he was 20, hunted cape buffalo and leopard with his dad and grandfather, trained with a 300 Win Mag at 14,000 feet, and nearly died in the bush more than once. Then came Salisbury University, a double major he didn't plan, a software placement company that fell apart in Texas, years of building websites for contractors, a mastermind that changed everything, and a decision to niche all the way down to the one industry where he felt most at home.

This episode covers the full picture:

  • How a Google Business listing suspension silently costs you leads and how to fix it
  • Why the website and the listing have to work together or neither works
  • YouTube as the second largest search engine (and why it keeps sending clients to Doctor Decks)
  • Reddit: six real clients this year from threads Jason didn't even know existed
  • The rule of 23: why expensive purchases require more touchpoints than ever
  • What "omnipresent" actually means for a small deck company with one crew
  • Why Alex niched into fence and deck and why the decking side surprised him most

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(63)

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