ExchangeWire on Netflix's Short-form Ambitions, Sky x ITV and ATS Singapore

ExchangeWire on Netflix's Short-form Ambitions, Sky x ITV and ATS Singapore

On this week's MadTech Podcast, ExchangeWire COO Lindsay Rowntree and CEO Rachel Smith join John Still to discuss Netflix’s short-form ambitions, Sky’s purchase of ITV and what went down at ATS Singapore...

Netflix Strikes Short-Form Video Deals with Major Publishers (Straits Times)

Netflix has signed licensing deals with Penske Media, BuzzFeed Studios, Condé Nast, Hearst and People Inc. for short-form video (2–20+ minutes), launching August 3 across the US, Canada, UK, Ireland, Australia and New Zealand.

They define short-form as 2-20 mins, and this move comes on the back of YouTube overtaking Netflix in daily viewing time and TikTok closing the gap…

ITV Sells Media & Entertainment Arm to Comcast's Sky for £1.6bn (Reuters)

ITV has agreed to sell its broadcast channels and streaming service to Comcast-owned Sky for up to £1.6bn, spinning ITV Studios off separately.

The combined Sky/ITV entity would command over 70% of UK TV advertising and aims to compete with global streamers, though regulators may force Sky to give up its third-party ad sales business.

ATS Singapore Wrap-Up

We’re back from a successful ATS Singapore - we had over 1000 guests present to discuss the issues, challenges and opportunities for our industry…

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(500)

ExchangeWire on Google's Ad Tech Rules, OOH Advertising, and John Lewis' YouTube Chatshow

ExchangeWire on Google's Ad Tech Rules, OOH Advertising, and John Lewis' YouTube Chatshow

In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content. They discuss Google's ad tech rules, OOH adve...

25 Syys 33min

MadTech Daily: Citi Enters Advertising With New Ad Business; IAB Europe Finds Growing Momentum for Agentic Ad Buying

MadTech Daily: Citi Enters Advertising With New Ad Business; IAB Europe Finds Growing Momentum for Agentic Ad Buying

In today’s MadTech Daily, we discuss Citi entering advertising with a new ad business, IAB Europe finding growing momentum for agentic ad buying, and Alibaba unveiling an AI roadmap to drive monetisat...

25 Syys 1min

MadTech Daily: Shopify Taps Meta’s Muse for Agentic Checkout; Brian O’Kelley’s Startup Makes AI Agent Pivot

MadTech Daily: Shopify Taps Meta’s Muse for Agentic Checkout; Brian O’Kelley’s Startup Makes AI Agent Pivot

In today’s MadTech Daily, we discuss Shopify tapping Meta’s Muse for agentic checkout, Brian O’Kelley’s startup pivoting to AI agents, and a Microsoft patent revealing plans to pause games for ads.

24 Syys 1min

MadTech Daily: Paramount Clears Legal Hurdle Ahead of Warner Merger; Amazon Bars Meta’s Muse From Agentic Shopping

MadTech Daily: Paramount Clears Legal Hurdle Ahead of Warner Merger; Amazon Bars Meta’s Muse From Agentic Shopping

In today’s MadTech Daily, we look at Paramount clearing a legal hurdle ahead of its Warner merger, Amazon blocking Meta’s AI assistant in an agentic shopping standoff, and Ant Group reshaping Alipay f...

23 Syys 1min

MadTech Daily: Infillion Acquires Foursquare; McCann Merges FP7 & MullenLowe in MENA   Infillion Acquires Foursquare; McCann Merges FP7 & MullenLowe in MENA

MadTech Daily: Infillion Acquires Foursquare; McCann Merges FP7 & MullenLowe in MENA Infillion Acquires Foursquare; McCann Merges FP7 & MullenLowe in MENA

In today’s MadTech Daily, we cover Infillion acquiring Foursquare in a location data deal, McCann merging FP7 and MullenLowe in MENA, and OpenAI rolling out a youth safety plan for Australia.

22 Syys 1min

MadTech Daily: Court Unseals Google Ad Tech Remedies Decision; Taboola Acquires Rival

MadTech Daily: Court Unseals Google Ad Tech Remedies Decision; Taboola Acquires Rival

In today’s MadTech Daily, we discuss the global programmatic DOOH market reaching $1.34bn, Shein shares sinking to a post-IPO low after an underperform rating, and Ozone launching Arc to enter perform...

21 Syys 1min

The Future of the Open Web With Aly Nurmohamed and Christer Ljones

The Future of the Open Web With Aly Nurmohamed and Christer Ljones

Aly Nurmohamed, founder and CEO of Nodals AI, and Christer Ljones, director of advertising data capabilities at Schibsted, joined ExchangeWire COO Lindsay Rowntree before ATS London to discuss the fut...

18 Syys 41min

MadTech Daily: Programmatic DOOH Reaches $1.34bn Globally; Shein Stock Hits New Low Since IPO

MadTech Daily: Programmatic DOOH Reaches $1.34bn Globally; Shein Stock Hits New Low Since IPO

In today’s MadTech Daily, we cover the global programmatic DOOH market reaching USD$1.34bn (£1bn), Shein shares sinking to a post-IPO low after an underperform rating, and Ozone launching Arc to enter...

17 Syys 2min

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