99% of Business Owners Are Making This Big Mistake

👉 Currently taking 10 new clients for a 90-day mindset programme. DM "EGO" on Instagram for details.

Most business owners and coaches delay their success for years — not from lack of talent, but from trying to do it all alone.

In this episode, Paul Sheppard breaks down the biggest mistake he sees business owners make: believing willpower alone can build a dream. He explains why anxiety, self-sabotage, procrastination and burnout creep in without the right support, why the UK's culture of "figuring it out yourself" is holding entrepreneurs back compared to the US, and why AI can never replace a human coach or mentor who can truly hold you accountable.

You'll learn:

Why willpower isn't enough to build lasting success — and what actually is. The hidden cost of self-sabotage, procrastination and negative self-belief on your business and life. Why the right coach or mentor accelerates your goals faster than working alone ever could. Five practical steps to find a coach or mentor who's genuinely right for you — from network recommendations to what to ask before you commit.

Whether you're a business owner, entrepreneur or coach feeling stuck, overwhelmed or unsure of your next move, this episode is your reminder: the biggest priority right now is finding the right support — not doing it alone.

🎧 Host: Paul Sheppard, mindset coach, therapist and host of the Top 10 Ultimate Mindset Change podcast, heard in 143 countries.

👉 Currently taking 10 new clients for a 90-day mindset programme. DM "EGO" on Instagram for details.

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Mentioned in this episode:

Ego Algorithm Coaching

Instagram @mindsetchangeuk Email info@mindsetchangeuk.com I’m looking for 10 entrepreneurs, business owners, coaches established in the fitness or well-being space who are looking to make more of an impact in their world but want less anxiety and stress in 90 days. DM: Ego and I’ll send you the details.