Upsells & Cross-Sells: Increase Revenue Through AOV Optimisation By Nick Trueman

Shopify brands fail to harness to power of AOV increases through Upsells and Cross-Sells.
This week, Nick unveils his top tips and methods he has actively seen brands deploy to increase AOV. You've got the sale, why not sell another product for the same advertising and delivery cost? The logic is sound, but execution is where it falls down. In this episode, you'll learn:
- Different ways you can encourage customers to buy more through upsells and cross-sells
- How leading brands have got creative with this
- Where Shopify brands fail to cut through with cross-sells
0:00 — Introduction & What We're Covering Today

0:38 — Why Upsells and Cross-Sells Matter for AOV

1:00 — Tip 1: Bundling — Simplify It and Drop the Discount

2:05 — Use Microsoft Clarity to Watch Real User Behaviour

2:39 — Tip 2: Do Not Overwhelm the Customer

4:02 — The Sainsbury's Example — How Over-Pushing Kills Conversions

5:26 — Tip 3: Post-Purchase Upsells on the Order Confirmation Page

6:43 — Tip 4: Be Careful Using Data Before You Hit 5–10K Orders Per Month

8:09 — How to Do Upsells Manually as a Smaller Store

8:55 — Tip 5: Create a Customisable Look or Set

10:18 — How This Flips the Customer Conversation Completely

11:13 — AB Test the Outfit Feature Before Rolling It Out

11:46 — Tip 6: Sell Packs Instead of Single Items

13:05 — T-Shirt Pack Pricing Strategy Example

14:23 — Tip 7: Set a Spend Threshold to Trigger a Reward

15:29 — The $500 Minimum Spend Club Strategy

16:22 — Tip 8: Use Real Statistics as Social Proof

17:54 — Outro — Subscribe and Visit the Website
Winning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.
This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom.
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