Ricky Samuel | Marketing Consumer Electronics Brands In Southeast Asia - Part 2
The Negotiation13 Heinä 2022

Ricky Samuel | Marketing Consumer Electronics Brands In Southeast Asia - Part 2

Topics Discussed and Key Points:

· Ricky’s experience working with the Japanese market.

· Adapting to the new normal.

· The benefits of working with local distributors.

· What it takes to have a successful omnichannel approach.

· How the approach to being successful in the Indonesian market has changed.

· How consumer behaviour has changed.

Episode Summary:


Today on The Negotiation, we continue our conversation with Ricky Samuel, E-Commerce Lead at Mindshare, a global media agency, where he helps clients in understanding their e-commerce-related challenges to drive success.


Over the past 10 years, Ricky has served in roles at large corporations, including Bose, ASUS, and HP. In 2019, Ricky moved to Schneider Electric, and in 2021, he joined Mindshare Indonesia as E-Commerce Lead.


Regarding his move to Schneider Electric, Ricky says “I want to understand the regional point of view.”


Ricky also talks about Schneider’s E-Commerce partners, lessons from the Japanese market, adapting to the new normal of Covid, what it takes to have a successful omnichannel approach, changing consumer behaviour, and Ricky looks at the next 5 years.


Key Quotes:

“Price has now become less important.”

“You don’t need to have the same product in each marketplace.”

“Engagement to your customer is the key.”

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(272)

Zak Dychtwald on Why Global Teams Break Down (Part 1)

Zak Dychtwald on Why Global Teams Break Down (Part 1)

Zak Dychtwald is the founder and CEO of BridgeWorks Global, a cross-geography collaboration lab based in Shanghai. He is the author of Young China: How the Restless Generation Will Change Their Countr...

8 Syys 43min

Light Therapy, Chinese Tech Brands, and 15 Years in China: Jim Fields on Building Across Both Markets

Light Therapy, Chinese Tech Brands, and 15 Years in China: Jim Fields on Building Across Both Markets

Jim Fields is an American entrepreneur who has spent over 15 years living and building businesses in China. He speaks fluent Mandarin, began his career at Adobe in Silicon Valley, and moved to China, ...

4 Elo 54min

Ha Bao, Empty Nets, and 1.8 Billion Views: Mark Dreyer on Football, China, and the 2026 World Cup

Ha Bao, Empty Nets, and 1.8 Billion Views: Mark Dreyer on Football, China, and the 2026 World Cup

Spain beat Argentina 1-0 in extra time to win the 2026 FIFA World Cup at MetLife Stadium in New Jersey. It was a tournament full of drama, upsets, and cultural moments - not least in China, where Xiao...

27 Heinä 44min

Two Platforms, Two Audiences: Crystal Yu on the Business of Influencing Across Instagram and Xiaohongshu

Two Platforms, Two Audiences: Crystal Yu on the Business of Influencing Across Instagram and Xiaohongshu

Most influencers build an audience on one platform and stay there. Crystal Yu operates across two ecosystems that couldn't be more different: Instagram in the West and Xiaohongshu in China. The conten...

16 Heinä 1h 1min

China Tech in 2026: Rui Ma on Robots, Chips, and the Companies Winning the AI Race

China Tech in 2026: Rui Ma on Robots, Chips, and the Companies Winning the AI Race

Rui Ma, founder of Tech Buzz China and one of the most trusted English-language voices on China's technology sector, is back to break down everything happening in China’s tech landscape, from DeepSeek...

10 Heinä 54min

Leif Rogers on North American Sports in Asia, New Deals, and the Business of Fan Building in China

Leif Rogers on North American Sports in Asia, New Deals, and the Business of Fan Building in China

For North American sports in China, the appetite is there - millions of fans, growing middle-class purchasing power, a government actively promoting winter sports and athletic culture. However, the pa...

1 Heinä 37min

Baiguan’s Robert Wu on Real Estate, Robotaxis, and What's Actually Driving the Economy in 2026

Baiguan’s Robert Wu on Real Estate, Robotaxis, and What's Actually Driving the Economy in 2026

The headlines about China's economy often tell two contradictory stories at once: recovery and stagnation, consumer confidence and persistent caution, tech boom and structural drag. Making sense of wh...

11 Kesä 54min

From Abstract Models to Ground Truth: Eric Stryson on Operating Credibly in Asian Markets

From Abstract Models to Ground Truth: Eric Stryson on Operating Credibly in Asian Markets

Most global businesses enter Asia with a playbook built elsewhere. The pricing models, growth assumptions, labour structures, and definitions of value that worked in North America or Europe get applie...

2 Kesä 54min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
vallattomat
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
rss-oivalluksia-rahasta-elamasta
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-rahamania
lakicast
rss-paasipodi
rss-sami-miettinen-neuvottelija
oppimisen-psykologia
rss-pinnan-alle
pomojen-suusta
rss-lentopaivakirjat
rss-karon-grilli
rss-inderes
juristipodi
rss-inderes-femme