Charles Lavoie Part 1 | How Creative Drives Impact In APAC
The Negotiation2 Marras 2022

Charles Lavoie Part 1 | How Creative Drives Impact In APAC

In this episode of The Negotiation, we welcome back Charles Lavoie to talk about creativity and its role in APAC marketing. Charles is the VP of Creative & Head of Creative Labs at WPIC Marketing & Technologies. Over the course of the conversation, Charles shares insights on how technology is transforming the creative space in APAC and illuminates why it is critical for brands to lean into creative marketing if they hope to drive growth in the region. He talks about how brands and marketers can harness the significant evolutions in digital platforms and digital commerce in Asia today to improve their creativity, marketing and, ultimately, sales performance. In particular, he gives pointers that help brands learn how to leverage social media and social commerce on platforms like Douyin for product discovery, brand affinity and awareness, and conversions. Enjoy!

Topics Discussed and Key Points:

  • Charle’s background.
  • The importance of creativity in APAC for all brands.
  • The democratization of content creation.
  • How technology is transforming the creative environment in the APAC region.
  • Social commerce strategy and best practices.
  • The adoption of e-commerce live streams globally.
  • Gamification of the purchasing experience.
  • Between traditional and social commerce, which is stronger?
  • Consumer product discovery shifts.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(272)

Zak Dychtwald on Why Global Teams Break Down (Part 1)

Zak Dychtwald on Why Global Teams Break Down (Part 1)

Zak Dychtwald is the founder and CEO of BridgeWorks Global, a cross-geography collaboration lab based in Shanghai. He is the author of Young China: How the Restless Generation Will Change Their Countr...

8 Syys 43min

Light Therapy, Chinese Tech Brands, and 15 Years in China: Jim Fields on Building Across Both Markets

Light Therapy, Chinese Tech Brands, and 15 Years in China: Jim Fields on Building Across Both Markets

Jim Fields is an American entrepreneur who has spent over 15 years living and building businesses in China. He speaks fluent Mandarin, began his career at Adobe in Silicon Valley, and moved to China, ...

4 Elo 54min

Ha Bao, Empty Nets, and 1.8 Billion Views: Mark Dreyer on Football, China, and the 2026 World Cup

Ha Bao, Empty Nets, and 1.8 Billion Views: Mark Dreyer on Football, China, and the 2026 World Cup

Spain beat Argentina 1-0 in extra time to win the 2026 FIFA World Cup at MetLife Stadium in New Jersey. It was a tournament full of drama, upsets, and cultural moments - not least in China, where Xiao...

27 Heinä 44min

Two Platforms, Two Audiences: Crystal Yu on the Business of Influencing Across Instagram and Xiaohongshu

Two Platforms, Two Audiences: Crystal Yu on the Business of Influencing Across Instagram and Xiaohongshu

Most influencers build an audience on one platform and stay there. Crystal Yu operates across two ecosystems that couldn't be more different: Instagram in the West and Xiaohongshu in China. The conten...

16 Heinä 1h 1min

China Tech in 2026: Rui Ma on Robots, Chips, and the Companies Winning the AI Race

China Tech in 2026: Rui Ma on Robots, Chips, and the Companies Winning the AI Race

Rui Ma, founder of Tech Buzz China and one of the most trusted English-language voices on China's technology sector, is back to break down everything happening in China’s tech landscape, from DeepSeek...

10 Heinä 54min

Leif Rogers on North American Sports in Asia, New Deals, and the Business of Fan Building in China

Leif Rogers on North American Sports in Asia, New Deals, and the Business of Fan Building in China

For North American sports in China, the appetite is there - millions of fans, growing middle-class purchasing power, a government actively promoting winter sports and athletic culture. However, the pa...

1 Heinä 37min

Baiguan’s Robert Wu on Real Estate, Robotaxis, and What's Actually Driving the Economy in 2026

Baiguan’s Robert Wu on Real Estate, Robotaxis, and What's Actually Driving the Economy in 2026

The headlines about China's economy often tell two contradictory stories at once: recovery and stagnation, consumer confidence and persistent caution, tech boom and structural drag. Making sense of wh...

11 Kesä 54min

From Abstract Models to Ground Truth: Eric Stryson on Operating Credibly in Asian Markets

From Abstract Models to Ground Truth: Eric Stryson on Operating Credibly in Asian Markets

Most global businesses enter Asia with a playbook built elsewhere. The pricing models, growth assumptions, labour structures, and definitions of value that worked in North America or Europe get applie...

2 Kesä 54min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
vallattomat
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
rss-oivalluksia-rahasta-elamasta
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-rahamania
lakicast
rss-paasipodi
rss-sami-miettinen-neuvottelija
oppimisen-psykologia
rss-pinnan-alle
pomojen-suusta
rss-lentopaivakirjat
rss-karon-grilli
rss-inderes
juristipodi
rss-inderes-femme