1% Better Recruitment Podcast25 Marras 2025

EP 67 - How To Build Your Name, Build Your Market & Build a Desk From Scratch w/ Roxanne

What if the fastest way to grow in recruitment wasn’t by trying to do everything… but by building a name so strong that your market starts coming to you?

In this episode, I’m joined by Roxanne Kirkhope-Winnan, Head of Bolt Technical, who built her reputation the hard way — through consistency, honesty, personality, and showing up online even on the days life felt chaotic. From cabin crew to recruitment, from starting again in engineering to launching Bolt Technical, Roxanne has built both a name and a market by being unapologetically herself.

We dive into the realities of building a desk from scratch, managing ADHD, parenting a child with autism, leading a team, posting daily, and growing a new division inside a recruitment business. This conversation is raw, real, funny and brutally honest — exactly what the industry needs more of.

If you’re a recruiter looking to build a brand, build a market, or build the confidence to show up as you, this episode is your blueprint.

We explore:

✅ How Roxanne built a market AND a name from scratch
✅ The confidence and mindset needed to launch a new desk
✅ ADHD, energy cycles & how to turn them into a superpower
✅ Autism parenting, vulnerability & community on LinkedIn
✅ Simple BD habits most recruiters overcomplicate
✅ How scheduled posting & hooks attract inbound opportunities
✅ Why authenticity beats polished branding
✅ Culture, leadership & building a team people want to follow
✅ Burnout, balance & managing the chaos of real life
✅ Why conversations and consistency still win in 2025

If you want the truth about what it really takes to build a desk, build a brand, and build a reputation that travels further than any job ad — this episode is a must-listen.

⏱ Timestamps:

00:00 – Intro & welcome
01:00 – Roxanne’s journey from cabin crew to recruitment
03:00 – Early lessons, confidence & starting again in engineering
06:00 – Launching Bolt Technical from scratch
09:00 – ADHD, energy management & work sprints
12:00 – Autism parenting & finding her voice on LinkedIn
18:00 – Building a name before building a market
22:00 – Hooks, consistency & scheduled posting
27:00 – Culture, leadership & leading from the front
32:00 – Why recruiters overcomplicate BD
37:00 – The fundamentals of great communication
44:00 – Burnout, boundaries & energy cycles
50:00 – Personal brand vs company brand
56:00 – Roxanne’s 1% Better tip

🔗 Connect with Roxanne

LinkedIn: https://www.linkedin.com/in/roxannekirkhopewinnan/

🔗 Connect with Charles Kyriakou

LinkedIn: https://www.linkedin.com/in/charleskyriakou1/
TikTok: https://www.tiktok.com/@charles.kyriakou
Apple Podcasts: https://podcasts.apple.com/us/podcast/1-better-recruitment-podcast/id1775201502
YouTube: https://www.youtube.com/@charleskyriakou
LinkedIn Newsletter: https://www.linkedin.com/newsletters/7244346543967731712

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(112)

How the Best Recruitment Businesses Actually Do BD | Roheel Ahmad (EP 104)

What makes a recruitment BD strategy actually work?In this episode of The 1% Better Recruitment Podcast, I'm joined by Roheel Ahmad, founder, entrepreneur and recruitment business advisor.Roheel co-fo...

17 Syys 1h 20min

The Difference Between Great Recruiters and Great Leaders | Lily Savage (EP 103)

What separates a great recruiter from a great leader?In this episode of The 1% Better Recruitment Podcast, I'm joined by Lily Savage, Managing Director for Europe Perm Recruitment at Discover Internat...

25 Elo 53min

How to Become the Go-To Recruiter in Your Market & High Performance Hybrid | Rich Westhead (EP 102)

What does it take to become the go-to recruiter in your market?In this episode of The 1% Better Recruitment Podcast, I'm joined by Rich Westhead, Managing Director of AJ Group.Having spent 25 years in...

18 Elo 59min

Has Recruitment Lost Its Sales Culture? | Adam Turner (EP 101)

Why are recruiters becoming afraid to pick up the phone?In this episode of The 1% Better Recruitment Podcast, I'm joined by Adam Turner, founder of Global Veterinary Careers (GVC). Having worked in ve...

11 Elo 1h 4min

The Best Recruiters Always Raise The Average | Sachin Ruparelia (EP 100)

How do the best recruitment leaders consistently raise the average across their teams?In this episode, I'm joined by Sachin Ruparelia, CEO of Camino Partners and Camino Search.Having spent more than 1...

4 Elo 1h 4min

The Difference Between Good Recruiters & Top Billers | Ryan Collett (EP 99)

What separates a good recruiter from a consistently great one?Ryan shares the lessons he's learned over 16 years at SThree, from joining as a trainee after initially failing the recruitment process, t...

28 Heinä 1h 24min

The Best Recruiters Play The Long Game | Luke Pitkin (EP 98)

What does it actually mean to play the long game in recruitment?Luke shares the reality of building a recruitment technology business from the ground up, from living in a shed to fund the business, ov...

21 Heinä 1h 25min

Recruiters Using AI Are Like Recruiters on Steroids | Elkie Holland (EP 97)

What happens when you combine nearly 40 years of recruitment experience with a genuine passion for AI?In this episode, I'm joined by Elkie Holland, recruitment entrepreneur, tech recruitment specialis...

14 Heinä 1h 1min