Stop Glorifying Hustle Culture Sofia Kasuli on Building a Business Without Burning Out

Sofia Kasuli spent ten years building sales teams before she ever started her own company, and less than a year into running SoFluential Society, she is already helping women build sales skills, travel the world, and get out of their own way on camera. We get into what actually surprised her about the cost of starting a business, why she believes busyness itself is the thing burning people out, and her core conviction that confidence is built through movement, not before it. We also get into her burnout season, why the rooms you spend time in shape who you become, and what changed for her in the last few months that made everything click. Want to know exactly where your business stands today? Book a call with me here: https://go.vinceperri.com/calendar-page-yt-1 Chapters: 0:00 Cold open, you are your brand 0:19 Welcome, introducing Sofia Kasuli 1:10 Ten years in sales to first year as an entrepreneur 1:55 What nobody tells you about making the jump 3:55 The real cost of starting a business 4:36 Learning fast with AI, logos, sites, and marketing 5:59 What SoFluential Society actually is 8:01 Why travel became part of the business 10:36 Egypt, lost technology, and a detour into quantum physics 17:08 Burnout, busyness, and learning to sit still 21:24 What sparked the decision to go all in on her own 22:39 Inside SoFluential Society, sales, mindset, and travel 29:03 Turning travel into brand deals and UGC 31:41 Confidence is built through repetition, not readiness 33:04 Why posting three times a day is non-negotiable 36:52 Sharing the struggle, not just the highlight reel 40:03 The moment that showed her her real purpose 41:44 What actually changed in the last few months 44:08 The five to ten year vision, and the exit question Connect with Sofia: Instagram: @officialsociasmiles Website: sofluential.world All Business with Vince Perri. Real talk, real owners, real results. Everything about business. Nothing held back. All Business with Vince Perri is built for business owners who want straight talk about starting, scaling, and building something worth owning. New episodes every week. Subscribe and hit the bell so you never miss an episode. 🔗 Website: https://www.vinceperri.com 📊 Free Value Clarity Roadmap: https://go.vinceperri.com/vcr-yt 📅 Book a Call with Vince: https://go.vinceperri.com/calendar-page-yt-1 Connect with Vince: Instagram: https://www.instagram.com/vinceperriofficial/ LinkedIn: https://www.linkedin.com/in/vinceperriofficial/ Facebook: https://www.facebook.com/VincePerri/ TikTok: https://www.tiktok.com/@vinceperriofficial Listen on: Spotify: https://spoti.fi/38621Yz Apple Podcasts: https://apple.co/3sbjPIs #BusinessOwner #Entrepreneur #SmallBusiness #BusinessGrowth #Leadership #Scaling #ExitPlanning #BuildToSell #AllBusiness #VincePerri