AI-native marketing teams: Rethinking roles, skills and structure
What does a marketing team look like when AI is embedded in every part of their workflow, from research and briefing to creative, measurement, and sales enablement? In this episode, host Ben Walker i...
30 Heinä 48min
The AI strategy gap: Why 40% of marketers don’t expect ROI before 2030
Why are 40% of marketers not expecting ROI from AI until 2030, and what does that reveal about the AI strategy gap in marketing?In this episode of the CIM Marketing Podcast, host Ben Walker is joined ...
16 Heinä 52min
Sneak peek: The AI strategy gap
Why are 40% of marketers not expecting ROI from AI until 2030, and what does that reveal about the AI strategy gap in marketing?In this episode of the CIM Marketing Podcast, host Ben Walker is joined ...
15 Heinä 1min
How marketing leaders are delivering social impact
How can marketing leaders drive real social change, not just publish another glossy purpose statement? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, f...
2 Heinä 53min
Sneak peek: How marketing leaders are delivering social impact
How can marketing leaders drive real social change, not just publish another glossy purpose statement? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, C...
1 Heinä 2min
Why authenticity is still vital for senior marketing leaders
Is human authenticity still a competitive advantage in an AI-driven, metric-obsessed marketing world? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by award-winning marketin...
18 Kesä 46min
Sneak peek: Why authenticity is vital for senior marketing leaders
Is human authenticity still a competitive advantage in an AI-driven, metric-obsessed marketing world? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by award-winning marketin...
17 Kesä 1min
