CIM Marketing Podcast

CIM Marketing Podcast

The official podcast of The Chartered Institute of Marketing. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered. Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today. This podcast is your essential resource for staying ahead of the curve.

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Navigating 100 years of marketing and advertising evolution

Navigating 100 years of marketing and advertising evolution

As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to explore 100 years of marketing and advertising evolution. We...

23 Huhti 59min

Sneak Peek: Navigating 100 years of marketing and advertising evolution

Sneak Peek: Navigating 100 years of marketing and advertising evolution

As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to explore 100 years of marketing and advertising evolution. We...

22 Huhti 1min

Is AI eroding creativity?

Is AI eroding creativity?

Episode 118: In this episode of the CIM Marketing Podcast, host Ben Walker is joined by CIM Course Director and Strategic Growth Consultant Steph Inez Matthews, and Peter Gaston, innovation lead at VC...

9 Huhti 38min

Sneak peek: Is AI eroding creativity?

Sneak peek: Is AI eroding creativity?

When creative production becomes as simple as writing a prompt, does the human touch become a luxury or a relic? In this episode, we're joined by CIM Course Director and AI specialist Steph Inez Matth...

8 Huhti 1min

Engineering the next era of hybrid experiences

Engineering the next era of hybrid experiences

In this episode of the CIM Marketing Podcast, our host Ben Walker sits down with Kelly Eagle, managing partner at Pixel Artworks, to explore how truly immersive experiences are reshaping modern market...

26 Maalis 29min

Sneak peek: Engineering the next era of hybrid experiences

Sneak peek: Engineering the next era of hybrid experiences

In this episode of the CIM Marketing Podcast, our host Ben Walker sits down with Kelly Eagle, managing partner at Pixel Artworks, to explore how truly immersive experiences are reshaping modern market...

25 Maalis 1min

From attention to experience: The latest shift in brand strategy

From attention to experience: The latest shift in brand strategy

From AI to AR, gaming and live streams, digital experiences are driving the future of customer interactions, but are we unlocking deeper creativity, or just chasing the next shiny tool?  In this episo...

12 Maalis 39min

Sneak peek: From attention to experience: The latest shift in brand strategy

Sneak peek: From attention to experience: The latest shift in brand strategy

From AI to AR, gaming and live streams, digital experiences are driving the future of customer interactions, but are we unlocking deeper creativity, or just chasing the next shiny tool?  In this episo...

11 Maalis 1min

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