CIM Marketing Podcast

CIM Marketing Podcast

The official podcast of The Chartered Institute of Marketing. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered. Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today. This podcast is your essential resource for staying ahead of the curve.

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Jaksot(142)

Episode 108: The 2025 guide to authentic influencer partnerships

Episode 108: The 2025 guide to authentic influencer partnerships

Unlocking the power of influence.  In this episode of the CIM Marketing Podcast, host Ben Walker dives into the fast-paced, ever-evolving landscape of influencer marketing. He’s joined by Kristian Stu...

24 Kesä 202532min

Sneak peek: The 2025 guide to authentic influencer partnerships

Sneak peek: The 2025 guide to authentic influencer partnerships

Unlocking the power of influence. This Tuesday 24th June, we’ll be exploring the dynamic world of influencers. We’ll be cutting through the noise to bring you everything you need to know, from the imp...

20 Kesä 20251min

Episode 107: Are CMOs set up to fail?

Episode 107: Are CMOs set up to fail?

In our latest episode, our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the deck is stacked against CMOs and offer practical strategies fo...

20 Touko 202538min

Sneak peek: Are CMOs set up to fail?

Sneak peek: Are CMOs set up to fail?

In our upcoming episode coming on Tuesday 20th May, our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the deck is stacked against CMOs and ...

16 Touko 20251min

Episode 106: Catalyst preview: Marketing’s professionalism problem

Episode 106: Catalyst preview: Marketing’s professionalism problem

Tune in for a sneak peek at the latest edition of Catalyst magazine, a deep dive into marketing's professionalism problem and more... In our latest episode, join host Ben Walker as he delves into cruc...

17 Huhti 202543min

Episode 105: World Book Day special

Episode 105: World Book Day special

Tune in to the CIM Marketing Podcast this World Book Day for an exclusive insider’s look at writing and publishing a best-selling marketing book.Host Ben Walker speaks with renowned marketing authors,...

6 Maalis 202537min

Episode 104: WFH, RTO and talent trends

Episode 104: WFH, RTO and talent trends

This podcast will: Ask whether the return-to-office trend is a short-term blipShow how to identify new talent inside your own company Explore how marketing roles are evolving amid the AI revolution

18 Helmi 202535min

Episode 103: How AI can supercharge your 2025

Episode 103: How AI can supercharge your 2025

AI is transforming marketing, streamlining tasks, and unlocking creativity. In Episode 103 of our podcast, IBM’s Emma Flinter and Jay Trestain discuss how AI can save time and money while shaping the ...

30 Tammi 202537min

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