Sneak peek: How AI can help challenger brands beat the competition

Sneak peek: How AI can help challenger brands beat the competition

In this episode of the CIM Marketing Podcast, Duarte Garrido (DG), founder of DoJo AI, will give our listeners the inside track on how AI technology is enabling small marketing functions to compete with corporate behemoths.

He highlights the growing complexity marketers face, including fragmented tools, limited budgets, and rising expectations and explores what the democratisation of marketing means for challenger brands.

This podcast will:

• Reveal why AI marketing will help small firms catch up with major corporates

• Explore how technology will relieve marketers of time-consuming mundane jobs

• Highlight why marketers are unwise to rely on LLMs

Can’t wait for Thursday’s full episode? Check out the CIM Content hub now for all things marketing.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(144)

How to master the art of pitching and persuasion

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How do you turn a good idea into a winning pitch your clients can’t stop talking about? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Danny Fontaine, author of Pitch: How ...

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Sneak peek: How to master the art of pitching and persuasion

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What does a marketing team look like when AI is embedded in every part of their workflow, from research and briefing to creative, measurement, and sales enablement?  In this episode, host Ben Walker i...

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Sneak peek: AI-native marketing teams

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What does a marketing team look like when AI is embedded in every part of their workflow, from research and briefing to creative, measurement, and sales enablement?  In this episode, host Ben Walker i...

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The AI strategy gap: Why 40% of marketers don’t expect ROI before 2030

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Why are 40% of marketers not expecting ROI from AI until 2030, and what does that reveal about the AI strategy gap in marketing?In this episode of the CIM Marketing Podcast, host Ben Walker is joined ...

16 Heinä 52min

Sneak peek: The AI strategy gap

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Why are 40% of marketers not expecting ROI from AI until 2030, and what does that reveal about the AI strategy gap in marketing?In this episode of the CIM Marketing Podcast, host Ben Walker is joined ...

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How marketing leaders are delivering social impact

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How can marketing leaders drive real social change, not just publish another glossy purpose statement? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, f...

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How can marketing leaders drive real social change, not just publish another glossy purpose statement? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, C...

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