Ecommerce Playbook: Numbers, Struggles & Growth4 Elo

The Agency Model Is Broken. We Fixed It.

Taylor Holiday and Richard Gaffin break down the Prophit Engine, CTC's system that combines a head of growth, Meta media buyer, and creative strategist into a single profit-engineered role powered by AI, Statlas, and a decade of operational methodology.

They cover what you actually get, why it works, what you stop hiring for, and the kind of brand that gets the most out of it.

In this episode:

Why forecasting within 3% across $3B in GMV is now one person's job
How the Prophit Engineer role collapses three positions into one
What "Push to Build" means for Meta media buying efficiency
The Creative Demand Plan and how it eliminates creative guesswork
The total technology stack value (and why the price undercuts it by half a million)
What the ideal PE8 client actually looks like
Why the best brands let go of day-to-day and hold CTC accountable to outcomes

Key stat: CTC brands that worked with us for all of 2025 grew top-line revenue 35% and contribution margin 41.5%.

The Common Thread Collective 7-Figure Growth Workshop: https://commonthreadco.com/pages/sept-26-event

Show Notes:

Your free LTV audit is waiting at smile.io: https://bit.ly/4bKlMCv
Explore the Prophit Engine: https://commonthreadco.com/pages/prophit-engine
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have

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