Palace sponsorship crystallises Temporal’s B2B strategy

This week on The SportBusiness Podcast, we profile the latest addition to the gambling-free Premier League shirt sponsor market, while its US media behemoth results season again and there’s a full post-mortem of Glasgow keeping the Commonwealth Games alive.

THE NEWSROOM: What next for Fifa after failed World Cup privatisation plan, UFC success fuels Paramount's sports rights buying appetite, White House PPV hits TKO and WTA's IMG production deal puts another nail in ATP merger coffin.

INSIDE THE DEAL: Matthew Williams turns an eagle eye to Crystal Palace's new shirt sponsor, Temporal. Why has a B2B firm targeted the Premier League?

AOB: We measure the success of Glasgow’s hosting of the Commonwealth Games, take a peak at the in-tray of MLS' new commissioner in-waiting and uncover a football sponsorship activation from EasyJet.

Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Co-hosts: Jonathan Rest, Martin Ross

Contributor: Matthew Williams

Editor: Lumi Lehmuskallio

Sources:

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