The SportBusiness Podcast

The SportBusiness Podcast gets you up to speed with the stories powering the global sports industry. Our sector-leading newsroom brings you exclusive news, detailed analysis and intelligent opinions that help you and your business grow.


Expert reporters cover the industry’s burning topics across media rights, sponsorship, event hosting, sports tech and more, cutting through the noise of LinkedIn commentators and getting you informed, fast.


SportBusiness is the global sports industry’s leading provider of news, data and analysis. Our work helps the world’s biggest sports organisations make better decisions every day.

Want to join them? Visit SportBusiness.com or email info@sportbusiness.com to find out more.

Hosted on Acast. See acast.com/privacy for more information.

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La rentrée: Industry back for new season

La rentrée: Industry back for new season

We mark ‘la rentrée’ by bringing you up to speed with analysis of 11 major industry stories to break in the last two weeks. From US major leagues to European football and from squash to rugby league, ...

3 Syys 52min

How Concacaf is turning World Cup momentum into year-round relevance

How Concacaf is turning World Cup momentum into year-round relevance

Welcome to Inside Track, SportBusiness’ new podcast series giving organisations the opportunity to tell their story in their own words. Each episode takes the form of an in-depth 1:1 conversation betw...

19 Elo 41min

Token gains: OneFootball back from the brink

Token gains: OneFootball back from the brink

This week we mix up The SportBusiness Podcast format and take an in-depth look at OneFootball’s recovery four years on from the NFT deals that nearly sent it under. We interview CEO Patrick Fischer, d...

13 Elo 42min

Palace sponsorship crystallises Temporal’s B2B strategy

Palace sponsorship crystallises Temporal’s B2B strategy

This week on The SportBusiness Podcast, we profile the latest addition to the gambling-free Premier League shirt sponsor market, while its US media behemoth results season again and there’s a full pos...

6 Elo 44min

Gianni sees stars and Ryder Cup earns Stripes

Gianni sees stars and Ryder Cup earns Stripes

This week on The SportBusiness Podcast, we profile a new sponsor with big pockets that has landed Ryder Cup and Mercedes F1 deals while unpacking a seismic and damaging few days for global football.TH...

30 Heinä 39min

Doing the Fandango: Bundesliga's new US deals

Doing the Fandango: Bundesliga's new US deals

This week on The SportBusiness Podcast, with the World Cup finished, Jonathan Rest and Martin Ross turn their attention to European club football with a major sponsorship deal on the horizon and a new...

24 Heinä 42min

Eleven out of Ten(der): Uefa set to move on from CAA era

Eleven out of Ten(der): Uefa set to move on from CAA era

This week on The SportBusiness Podcast, Jonathan Rest and Martin Ross discuss a major development in the commercialisation of European football as the World Cup enters the final straight.THE NEWSROOM:...

16 Heinä 47min

Live at SportBusiness Live

Live at SportBusiness Live

In a change to the usual format, the SportBusiness Podcast comes live from the city of London. There's the usual World Cup chat, we discuss whether 'Brand Beckham' is a help or hindrance, and we take ...

9 Heinä 27min

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