Building a Law Firm Brand That Lasts:Traditional Media Still Matters With Gary Sarner

Building a Law Firm Brand That Lasts:Traditional Media Still Matters With Gary Sarner

In this episode of the Pareto Legal Podcast, Bo Royal sits down with Gary Sarner, Radio and Traditional Media Expert, to unpack how law firms can build lasting brand recognition beyond digital advertising. They dive into why radio still reaches over 83% of Americans every week, how to structure a media buy that owns a market instead of just competing in it, and why "Google gets the credit" for brand awareness built by TV, radio, and billboards. Learn how to think beyond last-click attribution, avoid the common targeting mistakes firms make when choosing where to advertise, and why staying true to your brand matters more than chasing trends.

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Why Podcasting Is Still the Most Underrated Channel in Legal Marketing With Dennis Meador

Why Podcasting Is Still the Most Underrated Channel in Legal Marketing With Dennis Meador

In this episode of the Pareto Legal Podcast, Bo Royal sits down with Dennis "DM" Meador, Founder of Legal Podcast Network, to unpack why podcasting has become one of the most underused assets in legal...

28 Elo 44min

The Operational Mistakes Holding Your Law Firm Back With Hayden Haskins

The Operational Mistakes Holding Your Law Firm Back With Hayden Haskins

In this episode of the Pareto Legal Podcast, Bo Royal sits down with Hayden Haskins, Co-Founder of Speed.ai, to unpack why so many law firms are bleeding cases they should be signing. They dive into t...

21 Elo 55min

 What Separates a Marketing Partner from a Vendor With Conrad Saam

What Separates a Marketing Partner from a Vendor With Conrad Saam

In this episode of the Pareto Legal Podcast, Bo Royal sits down with Conrad Saam, Founder of Mockingbird, to unpack what actually separates a marketing partner from a vendor. They dive into why the ab...

18 Elo 42min

The Operational Mistakes Holding Your Law Firm Back with Tim McKey

The Operational Mistakes Holding Your Law Firm Back with Tim McKey

In this episode of the Pareto Legal Podcast, Bo Royal sits down with Tim McKey of Vista Consulting Team to unpack why so many plaintiff law firms struggle to scale, and what it actually takes to build...

20 Maalis 39min

Why Most Law Firms Buy the Wrong CRM And How to Choose the Right One With Robert Williams

Why Most Law Firms Buy the Wrong CRM And How to Choose the Right One With Robert Williams

In this episode of the Pareto Legal Podcast, Bo Royal sits down with Robert Williams, founder of Elevamp, to break down everything law firms need to know about CRM implementation — and why most get it...

27 Helmi 52min

Maximizing Your Law Firm’s LSA Campaigns with Thomas Glasgow

Maximizing Your Law Firm’s LSA Campaigns with Thomas Glasgow

In this episode of the Pareto Legal Podcast, Bo Royal sits down with Thomas Glasgow, founder of 1122 Marketing, to break down everything law firms need to know about Google Local Services Ads in 2025....

6 Helmi 44min

Balancing Growth and Profit: A Fractional CFO’s Guide for Law Firms with Leah Miller

Balancing Growth and Profit: A Fractional CFO’s Guide for Law Firms with Leah Miller

In this episode of the Pareto Legal Podcast, Bo Royal sits down with Leah Miller, Founder of Firmly Profits, to unpack the financial strategies law firms need to thrive. They dive into how to balance ...

7 Loka 202543min

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