The Psychology of Pricing: Behavioral Economics for M&A with Etinosa Agbonlahor | Ep. 147

The Psychology of Pricing: Behavioral Economics for M&A with Etinosa Agbonlahor | Ep. 147

In this episode, Etinosa Agbonlahor, behavioral economist and CEO of Decision Alpha, joins host Nick Olsen to share how behavioral economics can transform pricing strategy for business owners and advisors — from perceived value to the pricing confidence gap and where AI is taking pricing next.

Key Topics:

  • Behavioral economics in pricing

  • Understanding customer value perception

  • Pricing strategies for business growth and exit

  • The confidence gap in pricing decisions

  • Future trends: AI and transparency in pricing

About the Show: The M&A Mastermind Podcast delivers actionable insights and strategies for lower middle market dealmakers. Hosted by Nick Olsen, each episode features leading industry experts sharing knowledge on deal management, market intelligence, and strategic partnerships to help M&A advisors and business owners navigate the deal lifecycle.

Subscribe: https://www.youtube.com/@cornerstone_intl_alliance Find all episodes: https://cornerstoneia.com/podcast/cornerstoneia

Resources: Decision Alpha Website | Etinosa Agbonlahor on LinkedIn | Free Pricing Playbook | Nick Olsen LinkedIn | Cornerstone International Alliance

Keywords: behavioral economics, pricing strategy, business valuation, customer perception, decision making, market differentiation, exit strategy, AI in pricing, mergers and acquisitions, lower middle market

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Beyond Borrow or Sell: Graham Bachman on Structured Capital for the Lower Middle Market | Ep. 151

Beyond Borrow or Sell: Graham Bachman on Structured Capital for the Lower Middle Market | Ep. 151

Most business owners think their only options are borrowing more money or selling the company outright. On this episode, host Nick Olsen talks with Graham Bachman of Hidden River Strategic Capital abo...

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Building a Business Buyers Will Pay a Premium For: Bob Verdun's Exit Playbook (Part 1) | Ep. 150

Building a Business Buyers Will Pay a Premium For: Bob Verdun's Exit Playbook (Part 1) | Ep. 150

For our 150th episode, host Nick Olsen welcomes Bob Verdun, CEO of Scaling Up, to share how he turned an unsolicited private equity offer into double the price through a full auction process — and the...

3 Syys 34min

The Seller Whisperer & the Emotional Side of Selling a Business Feat. Denise Logan | Ep. 149

The Seller Whisperer & the Emotional Side of Selling a Business Feat. Denise Logan | Ep. 149

Host Nick Olsen talks with Denise Logan, "The Seller Whisperer," about the emotional transition every business owner faces when selling a company — a transition that's often overlooked, ignored, or mi...

27 Elo 1h

Selling a Social Enterprise: An Owner & Her M&A Advisor Tell All Feat. Merry Korn & Sharon Heaton | Ep. 148

Selling a Social Enterprise: An Owner & Her M&A Advisor Tell All Feat. Merry Korn & Sharon Heaton | Ep. 148

Host Nick Olsen brings together both sides of a completed M&A deal — business owner Merry Korn and her investment banker, Sharon Heaton of sbLiftOff. Merry built Pearl Interactive Network into a 1,300...

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A Business Owner’s 20-Year Exit Story Feat. Catherine Lang-Cline | Ep. 146

A Business Owner’s 20-Year Exit Story Feat. Catherine Lang-Cline | Ep. 146

In this episode, Catherine Lang-Cline, longtime CEO of Portfolio Creative, joins host Nick Olsen to share how she prepared her business for a successful sale after 20 years — from mentor advice and te...

6 Elo 35min

Latin America M&A: Cross-Border Deals Feat. Stephen Marks | Ep. 145

Latin America M&A: Cross-Border Deals Feat. Stephen Marks | Ep. 145

In this episode, Stephen Marks, founder of Emmersion Capital, joins host Nick Olsen to break down Latin America's macroeconomic shifts, cross-border M&A opportunities, and what lower middle market adv...

31 Heinä 35min

Brazil is a Market to Know for M&A - Episode 144

Brazil is a Market to Know for M&A - Episode 144

In this episode, Leo Toscano, Managing Director of Excelia and partner of Cornerstone International Alliance, shares insights on the Brazilian M&A market, cross-border opportunities, and key industrie...

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