Has the Intent Box Replaced the Search Box?
Andrea Polonioli, product marketer at Coveo and a former cognitive science researcher, joins Andy Brian to dig into one of the most consequential parts of B2B ecommerce: search. Is the search box quie...
21 Elo 26min
What if you're not using one of the biggest B2B eCommerce growth levers?
Andy and Brian are joined this week by Kevin Kazenmayer, the VP of Business Strategy at TradeCentric to talk about punchout. Yes, punchout. Whether you're asking "what is punchout?" (it's a way fo...
14 Elo 24min
Is the CMO Role Disappearing in B2B?
On the podcast today, Andy and Brian chat with fellow Master B2B guy Jared Blank about why so many companies are eliminating (or have eliminated) the Chief Marketing Officer role, and whether B2B comp...
7 Elo 21min
How to Use Analyst Research in eCommerce Tech Selection
Brennen Volbeda, Senior Director of Digital Experience & Strategy at PCNA, joins Andy Hoar and Brian Beck to pick up last week's conversation on the Paradigm B2B Combine and dig into how research actu...
31 Heinä 22min
Get Big or Get Small...
Meta just cut its AI developer pricing to a quarter of what Claude and OpenAI charge. Is that a smart land grab or a sign of weakness? Jared Blank and Andy Hoar (Brian's on vacation) break down the em...
17 Heinä 23min
AI is changing executive careers faster than most leaders realize
In this episode of The Master B2B Friday 15, hosts Jared Blank and Andy Hoar welcome former Grainger executive Meeta Kratz for a candid discussion about leadership in the AI era. Drawing on decades of...
10 Heinä 29min
Are B2B and B2C eCommerce Becoming One in the Same?
This week, Andy and Brian talk about the convergence of B2B and B2C eCommerce. When they look at what customers of each type expect - and the way that B2B companies (and B2C) have responded to those ...
26 Kesä 24min
