Weekly Report: PepsiCo's AI agency review signals a shift from experiments to infrastructure

This week: PepsiCo is running a global agency review focused on building out AI marketing capabilities, with Omnicom, Accenture, Deloitte, and Publicis Sapient all vying for the assignment.

Plus, Google enlists creatives Susan Credle, Tiffany Rolfe and Jayanta Jenkins to make AI-generated ads using Flow and Gemini to shift industry sentiment on AI; OpenAI's CMO for business argues ChatGPT is letting non-marketers like engineers make ads; Kick launches Kick Ads with tiered brand suitability controls, betting advertisers will trust its content moderation despite past controversy; and Garage Beer and Liquid Death team up on a music video and pee-collection stunt urging fans to help cool AI data centers, with Jason Kelce starring.

Host Parker Herren breaks down what each story means for marketers navigating AI's shift from hype to operational strategy, creative trust in generative tools, platform brand safety and the culture war brewing around AI. Subscribe for weekly industry news roundups, plus biweekly deep-dive conversations with Ad Age reporters.

Dig deeper on the topics mentioned in this week's episode:

~PepsiCo is conducting an AI marketing transformation review

~3 top creatives made AI spots with Google—will they help ease the stigma?

~OpenAI's business CMO says with ChatGPT everyone's a marketer

~How Kick is addressing brand suitability for cautious buyers

~Garage Beer and Liquid Death want you to cool AI data centers—with your pee

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