Weekly Report: How non-pet brands are chasing pet parent spending

Agentic shopping is already shaping holiday 2026, even though most consumers aren't ready to let an AI agent use their credit card. Brandon Doerrer, media reporter at Ad Age, explains how AI shopping ...

9 Loka 26min

In the AI era, company culture is the real differentiator. Ad Age's Senior Editor Adrianne Pascarelli breaks down the workforce gap nobody's solved, the AI overhype she's most suspicious of and the in...

2 Loka 8min

Rich Silverstein is stepping down as co-chairman of Goodby Silverstein & Partners after 43 years, with an AI hotline trained on his voice now fielding creative pitches in his place. Plus, Burger King ...

1 Loka 6min

Marketing budgets are tight across the board, but mid-size brands—companies roughly between $50 million and $1 billion in revenue—have been finding ways to make theirs work harder. Adrianne Pasquarell...

25 Syys 24min

X&O co-founders Brett Banker and Eric Segal play a game of overrated or underrated, dishing on the holding company vs. independents debate, spec work, content creators and more. Check out Ad Age's ful...

24 Syys 11min

Develop the strategic idea, then step back—the client can take it in-house, hand it to another agency or bring X&O back to build it themselves. That's the split that co-founders Brett Banker and Eric ...

24 Syys 26min

Creative studio Basura's satirical "Adopt a Data Center" campaign imagines AI data centers as rescue animals. Plus, Applebee's names BBDO Chicago its new creative agency as CMO Michelle Chin looks to ...

24 Syys 8min