143 - The Real Signal Behind This Week's Biggest Insights Industry Deals
A $2 billion ad verification deal, a trillion dollars in retail spending up for grabs by AI agents, and a synthetic population standing in for 8.3 billion real people. In episode 143 of The Exchange, ...
17 Elo 49min
142 - From Advisor to Decision-Maker: AI's Next Power Move
The line between AI advisor and AI decision-maker is disappearing fast, and in this episode Karen Lynch and Lenny Murphy track it across three fronts: a funding round that reveals what qualitative res...
10 Elo 41min
141 - Who Owns the Data Behind the AI Boom in Market Research?
AI money is pouring into market research, but who actually owns the data feeding it? Kerry Hecht and Lenny Murphy dig into Simile's $2B valuation, the C-suite shakeup at Ipsos, and why a $20M-funded A...
3 Elo 54min
140 - What Happens When AI Starts Making the Buying Decisions
AI agents are quietly rewriting how people shop, and most brands haven't noticed. Karen Lynch and Lenny Murphy dig into what happens when chatbots become the new path to purchase, why old measurement ...
27 Heinä 43min
139 - The Synthetic Respondent Problem Nobody's Talking About
The research industry is having a reckoning with trust. Fresh funding is pouring into measurement and event intelligence, Nielsen just walked away from MRC accreditation, and AI-moderated qual is forc...
20 Heinä 49min
137 - Connecting the Dots: The Rise of AI Decision Intelligence
In this solo edition of The Exchange, Lenny Murphy breaks down the biggest developments shaping the insights industry while Karen Lynch reports from IIEX Europe. From Samba TV's acquisition of Best Ev...
30 Kesä 16min
136 - Your Next Competitor Might Be an AI Agent
AI is reshaping the entire research stack, from how analytics gets done to how consumers shop and what data actually matters. In episode 135 of The Exchange Karen Lynch and Lenny Murphy cover the prod...
15 Kesä 49min
