⚾ "Burn the Boring" — REPLAY: Savannah Bananas Co-Founders Jesse & Emily Cole

⚾ "Burn the Boring" — REPLAY: Savannah Bananas Co-Founders Jesse & Emily Cole

Watch the interview on Youtube here: https://youtu.be/eyS-eokvP-U

Everyone laughed when Jesse and Emily Cole said they were going to save baseball by turning it into a circus. The traditionalists said it was a mockery. The investors said it wouldn't scale. Babe Ruth woulda blushed.

But today, while the Red Sox and Yankees yawn in the dugout, the Savannah Bananas are selling out those very same stadiums… while on stilts.

In this episode, we sit down with the husband-and-wife co-founders to uncover how they turned a struggling startup - with so much debt they had to sell their house - into a viral phenomenon with a waitlist of over 1 million people.

We dive deep into their "Fans First" business model, why they refuse to take VCmoney, and how "burning the boring" let them create a new sport and disrupt a 100-year-old industry.

They even got engaged in the middle of a (rainy) baseball game.

WHAT YOU'LL LEARN:

  • The "Anti-Business" Model: Why they refuse to take investors, sell advertising, charge for hot dogs, or collect sales taxes.
  • Burn The Boring: How they audited every second of a baseball game to eliminate friction (goodbye, bunts and walks).
  • The "Do The Opposite" Strategy: How a philosophy inspired by P.T. Barnum & Walt Disney helped them win in the attention economy.
  • Metrics vs. Magic: Why Jesse and Emily ignore traditional ROI data to focus on "Return on Fan".
  • (And why you should check the weather before proposing)

TIMESTAMPS:

  • 0:00 - Intro: The "Cirque du Soleil" of Baseball
  • 2:05 - The Meet Cute: How Jesse & Emily Met
  • 5:20 - Why They Refused VC Money (Owning 100% Equity)
  • 6:48 - The Walt Disney Lesson on Control
  • 8:45 - Leaving $50 Million on the Table
  • 12:55 - Burning the Boring: Inventing Banana Ball
  • 19:00 - Failures: The "Human Pinata" Disaster
  • 24:00 - The Strategy: "Whatever is Normal, Do The Opposite"
  • 31:00 - Making Decisions on Intuition vs. Spreadsheets
  • 42:00 - The Story That Defines "Fans First"
  • 51:40 - Rapid Fire Questions


NEWSLETTER:

https://tboypod.com/newsletter


OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/


NEW LISTENERS

Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6


GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts


SOCIALS:

Instagram: https://www.instagram.com/tboypod

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod

Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/

Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/

Anything else: https://tboypod.com/


About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.

Hosted on Acast. See acast.com/privacy for more information.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(1765)

💪HOTLINE: The Best Comebacks Yet

💪HOTLINE: The Best Comebacks Yet

Nick & Jack share the best comebacks yet. In business, from us personally, and from you. Because TBOY hotline is where you’re in the CEO seat, so we’ve got the operator ready, with some fantastic voic...

24 Elo 26min

💰 What Rihanna taught us about saving money: The 60-20-Double-10 Rule

💰 What Rihanna taught us about saving money: The 60-20-Double-10 Rule

Back in 2009, Rihanna’s bank account plummeted by 80% and she almost filed for bankruptcy. But now she’s a billionaire… and it reminds us of one famous savings strategies. In fact, we just remixed tha...

20 Elo 8min

 💍 What Taylor Swift & Travis Kelce taught us about Prenups

💍 What Taylor Swift & Travis Kelce taught us about Prenups

Before their historic MSG wedding, the “Swelces” likely pulled off the ultimate prenuptial agreement (Taylor’s dad reportedly insisted). But did you know that 53% of couples under 45 have one too? We’...

19 Elo 9min

 📈 What Shaq taught us about Investing: Buy What You Know

📈 What Shaq taught us about Investing: Buy What You Know

Why did Shaquille O'Neal sprint out of a Best Buy to install a doorbell in his home? And what does that have to do with investing? Everything. Because the 1st step in investing is this: Buy what you k...

18 Elo 10min

🏠 What Beyoncé & Jay Z taught us about a Mortgage

🏠 What Beyoncé & Jay Z taught us about a Mortgage

Beyonce and Jay Z are worth a combined $4B and just bought the most expensive home in California history — But why do they have a mortgage? Not just a mortgage, a $53M 30-year mortgage? Because the mo...

17 Elo 11min

🧳 “Purse-mobile” — Louis Vuitton’s Porsche. Chip-flation FOMO. Golden intern summer. +Profitable Time Off

🧳 “Purse-mobile” — Louis Vuitton’s Porsche. Chip-flation FOMO. Golden intern summer. +Profitable Time Off

Louis Vuitton & Porsche built a $2M car… Only two people will buy it, but *you* can own it.You’ve heard of FOMO, but what about FOMOOCH?... Fear of Missing Out On Chips.Interns graduated to dealmakers...

14 Elo 22min

👄 “Call Her Rich” — Alex Cooper’s $500M pod. Paramount’s Late Fees. Candy Crush’s infinite game. +LA Lakers Midlife Crisis

👄 “Call Her Rich” — Alex Cooper’s $500M pod. Paramount’s Late Fees. Candy Crush’s infinite game. +LA Lakers Midlife Crisis

Unwell raised $$ at a $500M valuation… but Alex Cooper’s business model is still unwritten.Paramount might not close its Warner Bros acquisition… which would result in the biggest late fee of all time...

13 Elo 22min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
ostan-asuntoja-podcast
rss-sami-miettinen-neuvottelija
hyva-paha-johtaminen
rahapuhetta
rss-ammattipodcast
rss-rahamania
rss-hikipaja
asuntoasiaa-paivakirjat
rss-inderes
rss-oivalluksia-rahasta-elamasta
pomojen-suusta
rss-startup-ministerio
lakicast
rss-karon-grilli
pari-sanaa-lastensuojelusta
rss-vaikuttavan-opettajan-vierella