How a Mum of 7 Built a 7-Figure Gym (and you can too)

If your week is whatever walks through the door and the whole studio is being run out of your head, book a discovery call and we'll map what's actually holding you at your current number. Follow Geronimo Unfiltered: ⁠Spotify ⁠⁠Apple Podcasts⁠⁠ YouTube⁠⁠ Instagram⁠ Sophie sits down with Shell, who doubled her studio revenue in twelve months while raising seven kids. This is the logistics episode. How the week actually gets built. Everyone assumes a woman running a seven figure studio with seven kids has something the rest of us don't. More discipline. More energy. Some extra gear that switches on at 4:30 in the morning. The real answer is more boring and more useful than that, and it's the reason I wanted this one in your ears. Shell has four kids she birthed, three stepkids, three year old twins, a firefighter husband on shift work and a gym she bought while it was sitting in the red. In twelve months she went from $40k months to $70-80k, with a peak at $84k. She is not doing more than you are. She decides earlier than you do, she pays for the help she needs instead of hoping the week works out, and she asks for the rest. Her constraint was never time. It was that the whole thing lived in her head, and once she got it out of there and onto a plan, the numbers moved. In this episode you'll hear: The Sunday ritual she runs for the family calendar and the business plan in the same sitting, and why doing one without the other falls over by Wednesday What she actually pays for so the 4:30am starts and the school drop offs can both happen in the same day How she works out whether she can afford a hire before she makes it, instead of hiring and hoping the members show up What changed inside her own job between $40k months and $80k months, including the two things she hated doing until she got good at them The question she asks instead of "I can't," and the handful of standards she will not move for anyone, including her business If this one landed, go straight to the other episode about owners who were doing fine and decided fine wasn't it. Nate and Jacob from Newstrength went from good enough to a $1M run rate, and they did it while juggling kids and 3am training too. Shell went from $40k months to $80k in twelve months, with seven kids and a husband who's never home on the same schedule twice. She didn't find more time. She followed a plan and put the right people around her. If you want the same thing mapped for your studio, book a discovery call and we'll show you where your next number actually comes from. CHAPTERS 00:00:00 Seven kids, seven figures, and no excuses 00:01:43 "We were fine": the most expensive words in her business 00:03:09 How can we, not why can't we 00:05:34 The support network, and the au pair on a 38 hour roster 00:08:37 Separation Sunday: family logistics and business plan in one sitting 00:10:16 Training as the non-negotiable that keeps her sane 00:11:12 What she does when the plan gets punched in the face 00:12:51 Thinking bigger: the Japan trip that made the money mean something 00:15:08 Control freak, mum guilt, and the standards she won't move 00:18:26 Reverse engineering the hire from member numbers 00:19:52 The $40k role versus the $80k role 00:24:30 Buying a gym in the red, and the line from Benny that still gets her 00:29:06 Monday morning: one target, one focus, and why you don't wait for Monday