Weekly Report: YouTube raises the bar for creator payouts
YouTube is doubling the watch time and engagement thresholds creators need to qualify for its Partner Program starting February 2027, a shift that matters less than it sounds since brands are already ...
27 Elo 6min
AI is all over earnings calls. AI ROI isn't, with Garett Sloane
Ad Age senior tech editor Garett Sloane unpacks why AI dominates earnings calls at companies from Meta and Google to Colgate-Palmolive, Amazon and Booking Holdings even if it's not yet moving the bott...
21 Elo 28min
Weekly Report: PepsiCo's AI agency review signals a shift from experiments to infrastructure
This week: PepsiCo is running a global agency review focused on building out AI marketing capabilities, with Omnicom, Accenture, Deloitte, and Publicis Sapient all vying for the assignment. Plus, Goo...
20 Elo 7min
Weekly Report: Dollar Tree shifts to emotional branding as it eyes $1 billion in untapped sales
Dollar Tree named independent agency Tombras its first-ever creative agency of record ahead of a September brand campaign—what it reveals about the shift from performance marketing to full-funnel bran...
13 Elo 7min
The consumer trends marketers can't ignore this fall, with Erika Wheless
Erika Wheless, consumer culture and brand behavior reporter at Ad Age, breaks down the consumer trends shaping the back half of 2026, and how they connect to the brands gaining the most ground with Ge...
7 Elo 30min
Weekly Report: McDonald's admits its promotional calendar backfired
This week on Ad Age Insider's Weekly Report: McDonald's opens up about how an overloaded promotional calendar, stacking a K-pop Demon Hunters tie-in, value messaging, beverage launches, and a FIFA Wor...
6 Elo 6min
Weekly Report: Creators are betting on equity over paid partnerships
This week on Ad Age Insider's Weekly Report: creators like Alix Earle are increasingly chasing equity stakes instead of traditional brand deals, and what it reveals about creators becoming long-term b...
30 Heinä 7min
