Episode 1 - The 4 Keys to Growing your Dream Coaching Business

Episode 1 - The 4 Keys to Growing your Dream Coaching Business

This episode details the 4 Keys or important factors you need to consider when growing your coaching business. These are the things that bring your business from a hobby business to your dream! I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode. I also have an email list where I give exclusive freebies, content and updates. To join, just follow this link. And be sure to subscribe to this podcas...

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Episode 150 - The 2 Non-Negotiables for Hiring an Assistant Coach

Episode 150 - The 2 Non-Negotiables for Hiring an Assistant Coach

Everyone wants to hire assistant coaches early. Most of the time, it's too early. In this episode, I share what went wrong in my first business, why I waited to add assistants at Fiv3 Racing, and the ...

14 Loka 24min

Episode 149 - The System That Ends Your Coaching Day by Lunch (Or Much Earlier)

Episode 149 - The System That Ends Your Coaching Day by Lunch (Or Much Earlier)

October is a collision. Your athletes are racing their biggest A races. And it's SELLING season, when athletes are shopping for their next coach. So why is your plan writing still happening at 9 PM on...

7 Loka 23min

Episode 148 - Your Athletes Can Tell It's AI

Episode 148 - Your Athletes Can Tell It's AI

I keep coming back to AI because you guys keep asking about it. This week, I'm breaking down exactly where it belongs in your content process, and where it doesn't. AI is a dial, not a switch. How muc...

30 Syys 16min

Episode 147 - Passion Doesn't Pay The Mortgage: Why I Built Dream to 6

Episode 147 - Passion Doesn't Pay The Mortgage: Why I Built Dream to 6

You can't will your way into a full roster. In this episode, I break down why coaching skill alone was never going to be enough (for me or for you) and take you back to the exact moment Coach Michelle...

23 Syys 26min

Episode 146 - Score Your Business Out of 12: A Fun Quiz

Episode 146 - Score Your Business Out of 12: A Fun Quiz

It's peak selling season, and I'm making you grade yourself! Inspired by those old magazine quizzes, this episode walks through a self-audit across the four levers that actually grow a coaching busine...

16 Syys 35min

Episode 145 - The Race You Won't Sign Up For

Episode 145 - The Race You Won't Sign Up For

You sign up for a race with zero guarantees. So why won't you sign up for your business? In this episode, I break down why "I'm not good enough" and "I'll do it when I'm further along" keep coaches st...

14 Syys 19min

Episode 144 - The MONEY Episode

Episode 144 - The MONEY Episode

We've talked about worth. We've talked about pricing. Now it's time for the thing that actually sits underneath both of them: money. I heard a quote this week that stopped me in my tracks. "If you're ...

9 Syys 19min

Episode 143 - What's Changed and What's Coming in the Endurance Coaching Industry

Episode 143 - What's Changed and What's Coming in the Endurance Coaching Industry

16 years ago, I started coaching with an email, a PDF, and a lot of guesswork. Today, my athletes' workouts sync automatically and we're commenting back and forth before I even finish my coffee. This ...

2 Syys 24min

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