The Retail Podcast3 Maalis 2025

Inside NRF: How a Modern CMS is Powering Retail’s Biggest Show

Join Alex from The Retail Podcast in conversation with Mark Wheeler (Storyblok) and Jason Hoolsema (CIO, NRF) on how a headless CMS revolutionized one of the world’s largest retail shows—enabling rapid content creation, seamless personalization, and a better experience for attendees.

Description

In this special episode of The Retail Podcast, host Alex sits down with two industry experts shaping digital experiences in retail. Mark Wheeler of Storyblok explains how a headless CMS makes it possible for brands to respond to fast-moving trends, like TikTok influencer content, almost instantly. Jason Hoolsema, CIO at the National Federation of Retailers (NRF), shares how transitioning away from legacy systems helped NRF deliver near real-time content and personalization for its massive annual show. Learn about the pitfalls of outdated tech, the power of flexible APIs, and the growing role of AI—from translations to product recommendations.

Whether you’re in e-commerce, marketing, or retail tech, this conversation offers valuable insights into modernizing your digital ecosystem and delivering exceptional customer experiences.

Retail Technology, NRF, Headless CMS, Digital Transformation, Content Management, E-commerce, Personalization, AI in Retail, Omnichannel Retail, Storyblok

Guest Links

• NRF

• Storyblok

Episode Links & CTA

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