Five Things Friday APAC– Luxury Shifts, Honjok Retail, Vietnam’s Boom & More

Five Things Friday APAC– Luxury Shifts, Honjok Retail, Vietnam’s Boom & More

Ryf & Laura join Alex to unpack five APAC headlines: China’s Shushu·Tong shakes luxury, Korea’s “honjok” solo shoppers rewrite store design, K‑beauty label Anua wins U.S. fans, Vietnam’s retail GMV rockets 37 %, and Laura talks about in on Yotpo’s pivot plus Gen Z’s debit‑first mindset.

🎙️ Episode overview
00:00 Intro – Rafe Cloud, MD iPAC, joins Alex
01:59 #1 Chinese luxury disruptor Shushu·Tong
03:45 #2 Korea’s ‘Honjok’ solo lifestyle & retail
05:46 #3 K‑Beauty brand Anua hits the U.S.
08:20 #4 Vietnam retail GMV up 37 %
11:45 #5 Laura on Yotpo sunset & Gen Z debit habits
19:59 Wrap‑up

🔗 Links & sources
• Shushu·Tong Studio – https://www.shushutongstudio.com/about/
• Anua Skincare – https://anua.kr/
• Vietnam e‑commerce data – Shopee / Lazada 2024 reports
• Yotpo sunset announcement – yotpo.com/blog
• BigCommerce 2025 ANZ Online Shopping Report

🤝 Connect
Subscribe to the newsletter: RetailNews.ai/five‑things

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