Why "Local" is a Business Model, Not a Marketing Slogan | BM

How does a regional retailer scale to 86 stores in 7 years? We go on-site at BM’s La Finca flagship in Madrid with Regional Director José to uncover the "Anti-Commodity" playbook that is redefining grocery retail in Spain.In this episode, we explore:The 4 Pillars of BM: Why Fresh, Assortment, Service, and CX are non-negotiable.The 10,000 SKU Secret: How to offer "Full Basket" convenience in a proximity format.Fresh as a Driver: Why fresh food accounts for $50\%$ of sales and how they scale craft.Local Sourcing KPIs: Moving beyond marketing to create real impact for producers.Retail Tech: The virtual wine recommender and digital assist tools that actually work.About the Guest:José is the Regional Director (Madrid) and Executive Committee member at BM. With a 10-year background at Lidl, he brings a unique perspective on blending discount efficiency with premium service levels.

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