IAB Australia on Data Standards, YouTube's TIFF Creator Festival, & More
Today in the business of podcasting:IAB Australia's Future of Measurement review finds the biggest constraint on advertising is fragmented data, not a shortage of measurement methods, and it calls for...
2 Syys 3min
The Stars of Podcast Movement
This week Tom Webster delivers his final Podcast Movement programming rundown, along with a deadline you don't want to sleep on. Register by end of day Friday, September 4 and the art for your show or...
2 Syys 8min
Bumper on New YouTube View, Reframing Podcast Advertising, & More
Today in the business of podcasting:Oxford Road's Dan Granger argues that YouTube's decision to redefine how it counts views, a change Bumper's Dan Misener found inflates play counts by nearly double,...
1 Syys 4min
Building Podcasting's Next Legacy Brands, Audio Advertising Posts Fresh Gains & More
Today in the business of podcasting:Trailer Park: The Podcast Trailer Podcast launches a three-part miniseries built on Coleman Insights research, developed with NOVA Entertainment and Pantheon Podcas...
31 Elo 5min
U.S. Radio Sees Political Surge, Apple Music's AI Label, & More
This week in the business of podcasting:Apple Music now mandates "Made With AI" labels on AI-generated tracks, a music-distribution move that signals how fast audio platforms are formalizing AI disclo...
28 Elo 3min
Podscribe Launches YouTube-Only Attribution, Creators Going Programmatic, & More
Today in the business of podcasting:Podscribe launched YouTube-only modeled attribution, closing a measurement gap for influencer campaigns that run only on YouTube by anchoring probabilistic modeling...
27 Elo 3min
Why Research Drives Podcast Returns, Video Podcasting Goes Mainstream, & More
Today in the business of podcasting:Signal Hill Insights' Paul Riismandel breaks down four ways audience research drives return in podcasting, from uncovering whitespace to proving value to advertiser...
26 Elo 3min
