Pricing as a Signal, Not Just a Number
The Fault Line2 Joulu 2025

Pricing as a Signal, Not Just a Number

Gary and Kim sit down with CMG colleague Ray Taylor to explore why pricing is more than a number. They discuss how price signals value, builds trust, and shapes customer behavior in both consumer and business markets. Ray breaks down the key elements of pricing signals and shares how organizations can diagnose what their pricing communicates today, redesign offers to reflect real value, and avoid common pitfalls. With practical examples and clear guidance, this conversation shows how smart pricing can unlock growth and strengthen customer relationships.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(41)

Because Someone Said So

Because Someone Said So

Kim Scribner and Gary Lancina return from a late-summer break to tackle a phrase that grates on both of them: "we're doing this because [so-and-so] said so." Is blind compliance ever the right move, o...

15 Syys 35min

TFL SHORTS: Innovators

TFL SHORTS: Innovators

In this revealing short conversation, Gary Lancina and Kim Scribner dive into the subtle differences between leaders who build, innovate, and galvanize. They explore how understanding your innate stre...

8 Syys 11min

What Makes Great Teams

What Makes Great Teams

What separates a team you tolerate from one you'd follow into a snowstorm (literally)? Host Kim Scribner reunites with four former colleagues — Scott Bane, Lindsay Smith, Nate Carney, and Riley Nevil ...

1 Syys 32min

TFL SHORTS: Operational Debt

TFL SHORTS: Operational Debt

Kim Scribner sits down with Sarah Smith, Chief Innovation Officer of Iconoclast Innovations, to talk about operational debt — the lesser-known cousin of tech debt. They dig into why onboarding often f...

25 Elo 13min

L&D in Healthcare

L&D in Healthcare

The U.S. is short hundreds of thousands of electricians, millions of medical assistants, and countless other skilled workers — and the barriers keeping people out of these careers are often language, ...

18 Elo 32min

TFL SHORTS: Radical Candor

TFL SHORTS: Radical Candor

Radical candor only works when the room can hold the truth. Kim Scribner and guest Aniela Larson unpack how to give direct feedback in workplaces where psychological safety is thin and hierarchy is he...

11 Elo 15min

The Leadership Mirror

The Leadership Mirror

What if the secret to better leadership is a mirror, not a manual? This week, Kim Scribner and Gary Lancina sit down with Julie McManus, author of The Leadership Mirror, to unpack how introspection is...

4 Elo 43min

TFL SHORTS: Trust

TFL SHORTS: Trust

Imagine a workplace where politics fade away, accountability is mutual, and team members operate as a cohesive unit committed to shared goals. That’s the power of trust in action. Drawing from militar...

28 Heinä 13min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
vallattomat
rss-rahapodi
psykopodiaa-podcast
mimmit-sijoittaa
rss-oivalluksia-rahasta-elamasta
ostan-asuntoja-podcast
rss-paasipodi
oppimisen-psykologia
rss-karon-grilli
rss-inderes
rss-rahamania
rss-sami-miettinen-neuvottelija
rss-startup-ministerio
lakicast
rss-pinnan-alle
rss-siksi-viestinta
pomojen-suusta
rss-seuraava-potilas
rahapuhetta