The Most Underrated Sponsor Perk (with Dahlia El Gazzar) | Ep. 9

1. DAHLIA+Agency Website (Take the Vibe Score Quiz)
2. Email Dahlia: dahlia@dahliaplus.com
3. Text Dahlia: 617-470-2655
4. Dahlia El Gazzar LinkedIn

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EVENTASTIC Conference registration is now OPEN! The world's largest event about EVENTS!

Free + Virtual! Save your spot! https://www.eventastic.com/

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MASSIVE thank you to our Sponsor, Cvent!!

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Regardless of your size, check out Cvent today to get the tools you need to run smarter, more effective events.

Check out more at cvent.com/Jay

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Victoria from Washington, DC wants to know the most underrated item to add to a sponsor package. Dahlia El Gazzar joins host Kristin Nagle to explain why access to attendee intelligence is the answer. Dahlia breaks down how to curate small groups for sponsors to gain insights rather than just leads. She shares why this isn't a hosted buyer meeting and why adding food or drinks is non-negotiable for success. Dahlia also touches on her role as a "Netweaver" who loves connecting cool people in the industry.

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👤 Guest Bio

Dahlia El Gazzar is the founder of DAHLIA+Agency and a self-described "Chief Ruckusmaker." She rejects "vanilla" marketing and focuses on helping event professionals break the status quo. Through her concept of "Vibe Eventing," she designs tech-powered experiences that prioritize human connection and energy. She specializes in helping teams overcome "tech paralysis" and use digital tools to stand out.

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✅ The Event Question

Victoria from Washington, DC asks: "What is the most underrated perk or deliverable you can include in a sponsor package right now?"

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📌 What You’ll Learn

1. Offer intelligence, not just leads: Give sponsors access to attendee insights before the event begins.
2. Target startups and newbies: This strategy works best for sponsors who are "building the plane while flying it" and need market feedback.
3. Curate the crowd: Handpick specific attendees who can provide the exact data points or intel the sponsor needs.
4. Format matters: Facilitate these interactions through intimate breakfasts, dinners, or huddles.
5. Separate from sales: Do not treat this like a hosted buyer program or a matchmaking session. It is about knowledge exchange.
6. Include hospitality: Always include food or drinks, or the "cool people" will not show up.

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🎭 The Ridiculous Question

"If your dog could speak, what would it roast you for the most?"

Dahlia admits her late dog, Piper, would roast her for having so many browser tabs open that she can't even find where the sound is coming from.