Whole Foods Market: Beyond The Board24 Syys

Beyond the Board – MiLa Soup Dumplings

Simu Liu – actor and chief content officer at MiLa Soup Dumplings – and co-founder Jen Liao join Whole Foods Market CEO Jason Buechel for a special live episode.

We cover:

How Simu got involved and the story of his parents eating an entire shipment of nearly 100 dumplings
How MiLa went from Ziploc bags on doorsteps to 1.7 million dumplings per day without losing the restaurant quality
Why the top 5 Chinese food SKUs in grocery stores haven't changed in 25 years and how MiLa is changing that
Best advice from Jen and Simu, whether you're starting something new or feeling stuck

Trend Spotlight: Freezer Fine Dining

Find MiLa Dumplings in the frozen aisle at Whole Foods Market and enjoy for National Dumpling Day on September 26.

Enjoyed this episode? Follow Beyond the Board for conversations with the founders, innovators, and thought leaders shaping how we eat – and the stories behind the brands you love.

At a Glance:

4:30 – Making a frozen dumpling that tastes like it came from a restaurant
7:15 – Simu's parents eat an entire shipment of nearly 100 dumplings claiming better than Din Tai Fung
17:30 – The top 5 Chinese food SKUs haven't changed in 25 years
23:00 – Best advice from Jen and Simu
27:30 – Simu's dream: a MiLa Super Bowl commercial
30:00 – Jen's dad gives feedback on her Dan Dan Noodle recipe to make it even better
31:20 – Why the brand is called MiLa: sweet and spicy, carve your own space
32:15 – Lightning round: favorite MiLa product, Marvel vs. Barbie, and more

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