Doug Zarkin (Pearle Vision) - thinking human when it comes to marketing

Doug Zarkin (Pearle Vision) - thinking human when it comes to marketing

Doug Zarkin’s approach to building brands through “thinking human” has generated a proven track-record of results across a variety of verticals. Doug is the Vice President & Chief Marketing Officer for Pearle Vision, a role he has held since 2012. Prior to that Doug has led assignments from the NHL, Food Network, Warner Bros., W Hotels and Reebok. As the Director of Marketing and Creative Services at Avon Products, Inc. Doug  launched “mark.,” a domestic and international lifestyle brand targeted to young women. “mark.” was an immense success, amassing $118 million in sales in its first 18 months. From Avon, Doug continued his track record of building brands, maturing the Victoria's Secret Pink brand from test market to a $400 million national brand as their Vice President of Marketing. His recent work at Pearle Vision leading the brand transformation has been recognized in Entrepreneur Magazine, earned him placement on several "Top Marketers" lists, and his work is currently the subject of a Harvard Business School case study on brand rejuvenation. On this episode of Destination CMO Doiug explains what “thinking human” means when it comes to marketing. The difference between working as a performance marketer vs. brand marketer, and how to define what success looks like on your career path. Follow Doug on LinkedIn: https://www.linkedin.com/in/dougzarkinFollow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/

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Jaksot(69)

ICYMI -Jennifer Griffin Smith (Brightcove) - Thinking and acting like a media company

ICYMI -Jennifer Griffin Smith (Brightcove) - Thinking and acting like a media company

Continuing our review of the Destination CMO greatest hits (so far) this week we are looking back at this informative and inspiring conversation with Jennifer Griffin Smith. When we first sat down wit...

7 Marras 202330min

ICYMI - Mike Volkin (entrepreneur) - Building a career as a freelancer

ICYMI - Mike Volkin (entrepreneur) - Building a career as a freelancer

This month, the Destination CMO podcast crew is busy in the studio recording new episodes for Season 3 of the podcast! Vincent is sitting down with some great marketing leaders, and you don’t want to ...

31 Loka 202333min

ICYMI - Lisa Joy Rosner (Fractional CMO)- Make a plan that can flex

ICYMI - Lisa Joy Rosner (Fractional CMO)- Make a plan that can flex

The Destination CMO podcast crew is in the studio this month recording new episodes for Season 3 of the podcast! We can’t wait to share our conversations with some really insightful CMOs coming up nex...

24 Loka 202326min

ICYMI - Abby Salameh (CAIS) - using data to inform better decision-making in marketing

ICYMI - Abby Salameh (CAIS) - using data to inform better decision-making in marketing

The Destination CMO podcast crew is back in the studio this week recording season 3 of the podcast! Today we are excited to re-stream this very informative and insightful interview with Abby Salameh, ...

17 Loka 202332min

 ICYMI - David Minifie (Fractional CMO) - from the US Naval Academy and US Marine Corps to the role of CMO

ICYMI - David Minifie (Fractional CMO) - from the US Naval Academy and US Marine Corps to the role of CMO

While our Destination CMO crew is busy recording season 3 of the podcast, we wanted to take this chance to re-stream one of our favorite past episodes of Destination CMO with guest David Minifie. If y...

10 Loka 202329min

Shahar Sorek (Overwolf) -  Setting yourself up for marketing success

Shahar Sorek (Overwolf) - Setting yourself up for marketing success

Our Destination CMO guest this week is Shahar​ ​Sorek, the Chief Marketing Officer at Overwolf, the guild for in-game creators. With more than 15 years of experience in the games and technology indust...

3 Loka 202343min

ICYMI - Patrick McLean (Transformational CMO & Growth Executive) - growing a CMO career across multiple industries

ICYMI - Patrick McLean (Transformational CMO & Growth Executive) - growing a CMO career across multiple industries

We’re back in the studio this week recording new podcast episodes with some incredible CMOs and senior marketing leaders, and we wanted to take this chance to re-stream one of our favorite past episod...

26 Syys 202335min

 Lee Anne Grant (Babylist) - leveraging a growth mindset to market a $300M e-commerce business

Lee Anne Grant (Babylist) - leveraging a growth mindset to market a $300M e-commerce business

This week on the Destination CMO podcast, our guest is Lee Anne Grant, the Chief Growth Officer at Babylist, a nearly $300M multi-faceted marketplace, encompassing e-commerce, content creation, and he...

19 Syys 202334min

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