Mark Evans (Marketing Spark) - the rise of the Fractional CMO

Mark Evans (Marketing Spark) - the rise of the Fractional CMO

If you’re a senior marketing leader interested in leveraging your expertise into a Fractional CMO role you definitely want to hear this week’s episode of Destination CMO. Our guest, Mark Evans, is the founder and principal of Marketing Spark, which offers fractional CMO and strategic advisory services to B2B SaaS companies. Mark's approach focuses on positioning, messaging and content-driven growth plans. Mark is also a podcast host and published author, recently coming out with the second edition of his book, Marketing Spark. In this episode, Mark shares with Vincent how his training as a newspaper journalist helped in his career as a marketer. Mark explains why he describes himself as an accidental entrepreneur. Mark says he decided to fully embrace the fractional CMO concept in 2021.You don’t want to miss the end of the interview when Vincent asks Mark if he has ever been tempted to take a full-time marketing leadership position.Follow Mark on LinkedIn https://www.linkedin.com/in/markev/Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ Podcast produced by https://www.freshpickedstudio.com/#marketing #marketingcareers #marketingcareer #CMOcareers #podcast #podcaster #podcastersofinstagram #brandstrategy #brandmarketing #strategicmarketing #chiefmarketingofficer #CMO

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Jaksot(69)

ICYMI -Jennifer Griffin Smith (Brightcove) - Thinking and acting like a media company

ICYMI -Jennifer Griffin Smith (Brightcove) - Thinking and acting like a media company

Continuing our review of the Destination CMO greatest hits (so far) this week we are looking back at this informative and inspiring conversation with Jennifer Griffin Smith. When we first sat down wit...

7 Marras 202330min

ICYMI - Mike Volkin (entrepreneur) - Building a career as a freelancer

ICYMI - Mike Volkin (entrepreneur) - Building a career as a freelancer

This month, the Destination CMO podcast crew is busy in the studio recording new episodes for Season 3 of the podcast! Vincent is sitting down with some great marketing leaders, and you don’t want to ...

31 Loka 202333min

ICYMI - Lisa Joy Rosner (Fractional CMO)- Make a plan that can flex

ICYMI - Lisa Joy Rosner (Fractional CMO)- Make a plan that can flex

The Destination CMO podcast crew is in the studio this month recording new episodes for Season 3 of the podcast! We can’t wait to share our conversations with some really insightful CMOs coming up nex...

24 Loka 202326min

ICYMI - Abby Salameh (CAIS) - using data to inform better decision-making in marketing

ICYMI - Abby Salameh (CAIS) - using data to inform better decision-making in marketing

The Destination CMO podcast crew is back in the studio this week recording season 3 of the podcast! Today we are excited to re-stream this very informative and insightful interview with Abby Salameh, ...

17 Loka 202332min

 ICYMI - David Minifie (Fractional CMO) - from the US Naval Academy and US Marine Corps to the role of CMO

ICYMI - David Minifie (Fractional CMO) - from the US Naval Academy and US Marine Corps to the role of CMO

While our Destination CMO crew is busy recording season 3 of the podcast, we wanted to take this chance to re-stream one of our favorite past episodes of Destination CMO with guest David Minifie. If y...

10 Loka 202329min

Shahar Sorek (Overwolf) -  Setting yourself up for marketing success

Shahar Sorek (Overwolf) - Setting yourself up for marketing success

Our Destination CMO guest this week is Shahar​ ​Sorek, the Chief Marketing Officer at Overwolf, the guild for in-game creators. With more than 15 years of experience in the games and technology indust...

3 Loka 202343min

ICYMI - Patrick McLean (Transformational CMO & Growth Executive) - growing a CMO career across multiple industries

ICYMI - Patrick McLean (Transformational CMO & Growth Executive) - growing a CMO career across multiple industries

We’re back in the studio this week recording new podcast episodes with some incredible CMOs and senior marketing leaders, and we wanted to take this chance to re-stream one of our favorite past episod...

26 Syys 202335min

 Lee Anne Grant (Babylist) - leveraging a growth mindset to market a $300M e-commerce business

Lee Anne Grant (Babylist) - leveraging a growth mindset to market a $300M e-commerce business

This week on the Destination CMO podcast, our guest is Lee Anne Grant, the Chief Growth Officer at Babylist, a nearly $300M multi-faceted marketplace, encompassing e-commerce, content creation, and he...

19 Syys 202334min

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