EP 188: Joey Jannsen & Rich Breuner — Underground Hip-Hop, Cage Fighting, and Hustling ‘Til You Make It

EP 188: Joey Jannsen & Rich Breuner — Underground Hip-Hop, Cage Fighting, and Hustling ‘Til You Make It

Joey Jannsen and Rich Breuner are the founders of Ocelot Grips. We talked about their “why” for starting a climbing hold company, why the small details matter, how to make dual tex, why you can’t buy their holds online, building relationships with your customers, being fans of sports, the future of indoor climbing, the entrepreneurial spirit, producing underground hip-hop concerts, cage fighting, and much more!

Check out Ocelot Grips!

ocelotgrips.com

*Not a paid endorsement, I just think they're cool!

Check out AG1!

drinkAG1.com/NUGGET

Use this link to get a free year's supply of vitamin D + 5 travel packs!

Check out Rocky Talkie!

RockyTalkie.com/Nugget

Use this link to get 10% off your first order of backcountry radios!

Check out Wonderful Pistachios!

WonderfulPistachios.com to learn more!

Check out Crimpd!

crimpd.com

Or download the Crimpd app!

Check out Rumpl!

rumpl.com/nugget

Use code "NUGGET" at checkout for 10% off your first order!

We are supported by these amazing BIG GIVERS:

  • Leo Franchi, Michael Roy, David Lahaie, Robert Freehill, Jeremiah Johnson, Scott Donahue, Eli Conlee, Skyler Maxwell, Craig Lee, Mark and Julie Calhoun, Yinan Liu, Renzollama, Zach Emery, and Brandt Mickolas

Become a Patron:

patreon.com/thenuggetclimbing

Show Notes:

thenuggetclimbing.com/episodes/joey-and-rich

Nuggets:

0:04:20 – Soundcheck and bevies

0:05:30 – Rich talks about producing underground hip-hop shows during the summers in college

0:09:08 – Joey talks about cage fighting

0:11:53 – My background in manufacturing climbing holds, and our conversation six years ago about their idea for Ocelot

0:14:05 – Why they decided to outsource their production

0:15:37 – Joey’s background in route setting and shaping

0:18:52 – Joey’s “why” for starting Ocelot Grips

0:22:06 – Rich’s “why” for starting Ocelot Grips, and his background in business operations and management

0:24:53 – Expressing your identity through business

0:26:15 – The Hedgehog concept

0:28:12 – Why they chose the name Ocelot

0:29:09 – How The Nugget got its name

0:33:08 – What sets Ocelot apart from other brands, and the Shade Theory series

0:38:56 – Having a flavor

0:40:55 – Wanting to be involved in the setting community

0:44:47 – Why you can’t buy Ocelot holds online

0:48:50 – Getting feedback

0:51:53 – Attention to detail

0:56:26 – How you do something is how you do everything

0:56:58 – Ocelot’s manufacturing partner Peak Performance Polymers

1:00:23 – Joey’s dual tex process, and how climbing holds are made

1:05:29 – The logo

1:07:05 – The business planning phase, processing orders, and learning as you go

1:09:33 – Biggest challenges, and building Ocelot as a side hustle

1:11:46 – Bluey

1:12:40 – How far they’ve come, and what it will take for Ocelot to be their full-time jobs

1:15:48 – Making career choices to maximize time

1:18:40 – Where to climb on Ocelot holds, and gratitude

1:21:38 – Joey describes the four current families of Ocelot holds

1:25:38 – Wanting to see their holds in competitions

1:29:54 – Being sports fans, and being excited about where climbing is heading

1:38:45 – Novel moves in competitions

1:41:15 – Putting on more than 50 competitions

1:44:11 – Joey shares a few nuggets for route setters (relevant for creative people)

1:54:01 – Rich shares a few nuggets about business

2:01:48 – Where to find Ocelot, and wrap up

Jaksot(384)

EP 275: Yuji Hirayama — Japanese Focus, Improving Every Day, and the Secret to Staying Young

EP 275: Yuji Hirayama — Japanese Focus, Improving Every Day, and the Secret to Staying Young

Yuji Hirayama is a Japanese professional climber and a living legend. We talked about visualizing his onsight attempt on The Salathe, channeling support into power, Daniel Woods, Mount Kinabalu, Japan...

23 Kesä 20251h 57min

Something Different | Eric Edmeades — Unlocking Resilience Through Ancestral Living

Something Different | Eric Edmeades — Unlocking Resilience Through Ancestral Living

Eric Edmeades is often referred to as the “Indiana Jones” of the professional speaking world. He has been traveling to Africa to visit the Hadza, one of the last remaining hunter-gatherer groups, sinc...

16 Kesä 20252h 23min

EP 274: Seneida Biendarra — Onsighting Without Sight, Designing Better Gear, and Wielding the Empathy Gun

EP 274: Seneida Biendarra — Onsighting Without Sight, Designing Better Gear, and Wielding the Empathy Gun

Seneida Biendarra is the 2023 US National Champion in the women’s B2 (severely blind) category. We talked about losing her vision as a teenager, her current visual experience, creating mental maps of ...

9 Kesä 20252h 31min

EP 273: Brendan Baars — Developing ‘The Nooks’, How His Big Toe Saved His Life, & Choosing Adventure Over Grades

EP 273: Brendan Baars — Developing ‘The Nooks’, How His Big Toe Saved His Life, & Choosing Adventure Over Grades

Brendan Baars is a boulderer from Grand Rapids, MI, who has spent the past seven years developing a new bouldering area called The Nooks in Ontario, Canada. We talked about what a day of developing lo...

27 Touko 20252h 3min

EP 272: To Send Hard Boulders Outside… Go Try Them A Lot — Steven Bergey (Patron Spotlight)

EP 272: To Send Hard Boulders Outside… Go Try Them A Lot — Steven Bergey (Patron Spotlight)

Steven Bergey started climbing at 31 and climbed his first V11 outside within four years. We talked about his projecting approach, the “outdoor gear”, suspending your disbelief until the magic happens...

22 Touko 20251h 33min

Something Different | Justin Nault — The Pitfalls of Nutrition Research, the Intersection of Health & Performance, & the Journey of Self-Love

Something Different | Justin Nault — The Pitfalls of Nutrition Research, the Intersection of Health & Performance, & the Journey of Self-Love

Justin Nault is a nutritional therapist who has helped thousands of clients escape our broken healthcare system and reclaim their health. We talked about his previous life as a professional musician a...

21 Touko 20253h 13min

EP 271: Facundo Langbehn — The WHY Behind Hard Climbing, the Goal of Intention, & His Approach to Improving

EP 271: Facundo Langbehn — The WHY Behind Hard Climbing, the Goal of Intention, & His Approach to Improving

Facundo Langbehn is a Chilean-American boulderer and sport climber. We talked about sending his dream project The Nest V15, moving to Seattle, the WHY behind hard climbing, becoming the best version o...

12 Touko 20252h 8min

Follow-Up: Tony Yaniro & Randy Leavitt — Learning to Leavittate, the Equinox Photo, Near Death Experiences, & More

Follow-Up: Tony Yaniro & Randy Leavitt — Learning to Leavittate, the Equinox Photo, Near Death Experiences, & More

Old friends and climbing partners Tony Yaniro and Randy Leavitt join me for a nice, long listener Q&A and chat. This one was a blast.You can listen to the full thing by becoming a paid subscriber on A...

9 Touko 202538min

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