437 | News from the EDGE | Week of 7.26.2021

Details on the Hack of Prominent Twitter Accounts A total of 130 accounts were impacted, although personal information was compromised for only eight of those. Affected high-profile accounts included Joe Biden, Barak Obama, and Jeff Bezos. Tweet Carousels on Google Search? Gone for now In the wake of a serious hack on 130 prominent Twitter accounts, Google search results pages no longer feature a carousel of tweets. This may just be temporary, but time will tell. Is Search More an Art or a Science? Google's John Mueller Weighs in The most recent episode of the Search Off the Record podcast has the team dishing about ranking factors. Mueller, for his part, says "Search is not a science."

23 Heinä 202018min

This week's featured guest on EDGE of the Web is Jessica Bowman, Founder/CEO of SEOinhouse.com. Jessica is a marketer who comes from an IT background, bridging the gap between both project requirements and how marketing and IT need to collaborate more effectively. Her diverse experience in project management, website usability, and process analysis gives her insight into what needs tweaked, in your complicated enterprise-level world. She has a systematic approach to transform your SEO program into a well-oiled machine with an army of 30-100+ people thinking about SEO every day, this when you become a powerful SEO Force to Reckon With (SM). Tune in to learn more about Team SEO Training. Key topics discussed during the show: SEO in large corporations Bringing SEO into projects Key SEO understandings SEO trainings The tie between SEO and Executives

23 Heinä 202058min

Will Facebook Ban Political Ads? Social media platforms increasingly find themselves saddled with sorting out what to do about political ads on their platforms, and Facebook appears to be reconsidering its stance on this. E-A-T Features Prominently in Revamped Google Discover Help Document If you haven't looked at the Google Discover Help Document lately, you may not recognize it when you do. It's been completely overhauled, and E-A-T is an important section to see. Long-Term Outlook of Chief Marketing Officers Considering Pandemic How are CMOs even thinking about the post-COVID marketing outlook when there is literally no end in sight for this pandemic that is worsening in the US?

17 Heinä 202021min

Can you really consider yourself a digital marketer if you don't know Gary Illyes? EDGE of the Web had the absolute honor to have the one and only Gary as this week's featured guest on episode 362! For those that don't know Gary, he is a Webmaster Trends Analyst but according to his Twitter bio he's also the House Elf and Chief of Sunshine and Happiness at Google. He has a difficult job to communicate about search with the world and the updates from constant Google algorithm updates. Tune in to this week's episode to deep dive into how algorithm updates work and the heat that Gary takes from the public when these algorithms are rolled out! Key topics discussed during the show: Breaking down Webmaster Trends Analyst position at Google How the Google team takes the heat from the public Changes in search since COVID19 hit New SERP elements Explanation of the recent problem with Google

16 Heinä 20201h

This week's featured guest on EDGE of the Web is Mike King, The Founder and Managing Director of iPullRank, catching us up on what is new in the digital marketing world. If you don't know Mike by now you need to. He has an extensive background in software, web development, and a proclivity for creative solutions. That experience has afforded him a track record of successfully coordinating the efforts of Creative, Strategy, Technical, and Paid Media Teams to achieve synergistic solutions in harmony with long-term client campaign goals for several Fortune 500 brands. Check out episode 361 where we deep dive into the effects on COVID19 in the workforce. Key topics discussed during the show: COVID19 effects in workforce Specifically iPullRank Ebook: Marketing in the Age of COVID-19 Employment rate issues Emotional impact from the virus Consumer behavior Digital marketing strategy during this time

8 Heinä 202042min

From The Verge- Spotify to roll out interactive podcast ads to allow listeners to interact with their device screen as an ad plays mid-roll of their favorite podcasts Search Engine Journal confirms that Apple Safari will allow Google Analytic data to be tracked when users choose their browser. And according to Impact, Google is launching "Keen" - which appears to be a hyper-local / hyper-hobby focused photos and social app, similar to Facebook Groups or Pinterest.

8 Heinä 202022min

This week Marco Bonomo, SEO Specialist at Mediacom, joined us as our featured guest on EDGE of the Web to discuss Google jobs and internal site search optimization. Marco is involved in SEO strategy planning and technical SEO for leading e-commerce and governmental websites, focusing on the UK. This show is so unique because EDGE has not had a previous show that had deep-dived into the tactic of internal site search. Tune in to EDGE of the Web episode 360 to learn more about optimization of internal site search and optimizing job postings on Google!   Key topics discussed during the show: Internal Site Search Performed Site Search Analyzing Internal Search Flow in GA Using GTM to Unveil Zero-Result Search Queries Google for Jobs Optimization Benefits to Job Seekers & Employers JobPosting Schema Markup How to Rank in Google for Jobs

2 Heinä 202052min

This week's bonus news episode features Macro Bonomo from Mediacom, with our host, Erin Sparks. They discuss Google Ads giving credits for Covid-19, Walmart integrating with Shopify, and reviewing the takeaways from a panel of top SEOs discussing Google's Page Experience update.

24 Kesä 202014min