EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer27 Touko 2022

502 | Training on Google Analytics 4 with Krista Seiden

It's been announced, and we need to ramp up our understanding and implementation of Google Analytics 4. In part 2 of this interview, Krista Seiden of KS Digital, LLC shares her thoughts on the most significant differences between Universal Analytics and GA4. We explore the larger landscape of features and functions and understand the more flexible data model that GA4 provides. We're in the world of cross-device attribution, and that's been the focus of Google for the last three years. We thoroughly enjoyed our talk with Krista and highly recommended her training courses. We even have a discount code!

[00:03:43] Sunsetting of Google Analytics 3 - You Can't Take It With You!

[00:04:49] Quick Takes on the Reaction of the Announcement

[00:06:25] The Biggest Difference

[00:08:40] Moving Away from Pages and Sessions

[00:10:16] Bonus Events Out of the Box

[00:13:58] No Longer the Limitations that We All Had with Universal (Goals)

[00:14:28] Integrations Galore!

[00:17:03] Title Sponsor of the EDGE of the Web Interview Series: Wix edgeofthewebradio.com/WIX

[00:17:42] Is Google Forcing Us into a Paid Analytics Model?

[00:20:22] What's Different in Real-Time Reporting?

[00:23:27] What are the Advantages of GA4?

[00:27:19] Flexible Data Model: Deeper Content Parameters

[00:28:49] Sponsor: Site Strategics

[00:29:35] The World of Cross-Device Attribution

[00:33:56] How Much Training Does a UA User Need for GA4?

[00:36:20] Should a New Marketer Even Learn Universal Analytics?

We're excited to offer a discount on Krista Seiden 's GA4 courses! Go to https://academy.ksdigital.co EDGE listeners can get a $200 discount off of any non-intro course with the code "EDGE"!

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691 | SEO Testing at Scale with AI w/ Will Critchlow

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690 | News from the EDGE | Week of 6.3.2024

Welcome back to the EDGE! Mordy makes his return this week as the team digs even deeper into the Google Search API leaks, and evaluates the state of AI in search. Aleyda Solis has composed a collectio...

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689 | SEO Testing in a Volatile Google w/ Will Critchlow

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688 | News from the EDGE | Week of 5.27.2024

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Erin Sparks and Jacob Mann are returning to bring you the hotte...

30 Touko 202452min

687 | Authority Against AI w/ Michael Lewittes

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. We welcome back Michael Lewittes for his third interview segmen...

29 Touko 202439min

686 | EDGE Flash: Google Secrets LEAKED

Google Under Scrutiny: Examination of the Lies ALERT ALERT ALERT! We have some major news to uncover today on EDGE News Flash concerning the anonymous source leaking major API documentation from the G...

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685 | News from the EDGE | Week of 5.20.2024

Are you curious about Google's latest moves in SEO and AI? This week on EDGE of the Web, host Erin Sparks and show producer Jacob Mann explore articles that reveal Google's strategies and advancements...

23 Touko 202441min

684 | How Expertise Wins in SEO w/ Michael Lewittes

Welcome to another episode from EDGE of the Web, where we dive deep into the world of E-E-A-T and how that amplifies content into being viewed as valuable in the eyes of Google. We have an exceptional...

21 Touko 202437min