EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer27 Touko 2022

502 | Training on Google Analytics 4 with Krista Seiden

It's been announced, and we need to ramp up our understanding and implementation of Google Analytics 4. In part 2 of this interview, Krista Seiden of KS Digital, LLC shares her thoughts on the most significant differences between Universal Analytics and GA4. We explore the larger landscape of features and functions and understand the more flexible data model that GA4 provides. We're in the world of cross-device attribution, and that's been the focus of Google for the last three years. We thoroughly enjoyed our talk with Krista and highly recommended her training courses. We even have a discount code!

[00:03:43] Sunsetting of Google Analytics 3 - You Can't Take It With You!

[00:04:49] Quick Takes on the Reaction of the Announcement

[00:06:25] The Biggest Difference

[00:08:40] Moving Away from Pages and Sessions

[00:10:16] Bonus Events Out of the Box

[00:13:58] No Longer the Limitations that We All Had with Universal (Goals)

[00:14:28] Integrations Galore!

[00:17:03] Title Sponsor of the EDGE of the Web Interview Series: Wix edgeofthewebradio.com/WIX

[00:17:42] Is Google Forcing Us into a Paid Analytics Model?

[00:20:22] What's Different in Real-Time Reporting?

[00:23:27] What are the Advantages of GA4?

[00:27:19] Flexible Data Model: Deeper Content Parameters

[00:28:49] Sponsor: Site Strategics

[00:29:35] The World of Cross-Device Attribution

[00:33:56] How Much Training Does a UA User Need for GA4?

[00:36:20] Should a New Marketer Even Learn Universal Analytics?

We're excited to offer a discount on Krista Seiden 's GA4 courses! Go to https://academy.ksdigital.co EDGE listeners can get a $200 discount off of any non-intro course with the code "EDGE"!

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(844)

683 | News from the EDGE | Week of 5.13.2024

Welcome back for another week of news from the EDGE! Host Erin Sparks speaks with Mordy Oberstein and Jacob Mann about several key articles regarding Google's strategies and developments in SEO and AI...

18 Touko 202440min

682 | Real World E-E-A-T w/ Michael Lewittes

On top of being the founder and CEO of Ranktify, Michael Lewittes has had his hand in every jar of the SEO industry. As a media industry expert and journalism extraordinaire of over 25 years, Michael ...

16 Touko 202443min

681 | News from the EDGE | Week of 5.6.2024

Welcome back to news from the EDGE! Mordy couldn't make it this week so VP of Growth Marketing at Musora Media AND featured guest of this week's interview series, Michel Fortin steps in to give newsca...

8 Touko 202450min

680 | Authentic AI w/ Michel Fortin

Welcome back, VP of Growth Marketing at Musora Media, Michel Fortin. This week, we discuss the capabilities of AI in digital marketing and assess the new high-touch contributory role that SEOs will be...

7 Touko 202440min

679 | News from the EDGE | Week of 4.29.2024

Welcome back to News from The EDGE! TikTok has been ordered by the U.S. Government to sell the platform to a U.S. company within 9 months or face a ban in the states. TikTok plans to contest the U.S. ...

3 Touko 202432min

678 | Moore's Law & the Accelerated Growth of AI w/ Michel Fortin

This week's guest is Michel Fortin, VP of Growth Marketing at Musora Media. In that role, Michel leads digital marketing and optimization strategies such as auditing and improving the marketing funne...

2 Touko 202437min

677 | Fending off Local Attacks w/ Joy Hawkins

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Local SEO specialist, Joy Hawkins, returns for her second inter...

24 Huhti 202445min

676 | Getting Tactical with Local SEO w/ Joy Hawkins

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Top Google contributor and owner of Sterling Sky, Joy Hawkins, ...

16 Huhti 202439min