561 | News from the EDGE | Week of 1.9.2023

561 | News from the EDGE | Week of 1.9.2023

We cover the MOST important digital marketing news of the week: which is better, Ring Dings or Ding Dongs - seriously?

Erin, Mordy, and Greg Finn of Marketing O'Clock take on some great articles from Search Engine Land and Martech in regard to search engine marketing this week. Yup - Mordy had nothing to do. The serious part of the show, though: is Google changing how it defines what you opted into AFTER you approved of a Google Ads Recommendation? Is this really what we're seeing?

And yes, we conduct a blind taste test in the studio with those chocolatey wonders….as well as Ring Dings (grin).

Special thanks to our new title sponsor of the show, SE Ranking. Check out their special giveaway to the EDGE audience!

News from the EDGE:

[00:03:27] Changing the Recommendations AFTER You Have Opted In? Really - Come on, Google Ads!

[00:14:33] Ring Dings vs. Ding Dongs

[00:16:09] New Title Sponsor: SE Ranking

Take the SE Ranking Checklist Challenge!
Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

  1. Create a project, add at least 5 keywords;
  2. Find 5 competitors via the Competitive Research tool and add them to the "My Competitors" section;
  3. Run a website audit and show what issue you are going to fix;
  4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
  5. Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We'll Announce That On Our Feb 10th Podcast! A $2,500 Value!

[00:18:51] Local Search Is Showing More And More Spam And Fake Reviews, And Google Can't Keep Up

[00:26:05] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:26:42] Top (3) GA4 features to help you find that lost data from UA

Barry Blast from Search Engine Roundtable:

[00:35:41] Google: Helpful Content Update & Link Spam Update Can Take Another Week Or Two To Complete - Link

[00:35:51] Dentists Now Can Use Google Local Service Ads - Link

[00:37:02] Team Member, Chad Pollitt, Participates in a Blind Taste Test: Ring Dings vs Ding Dongs!

[00:38:31] Report: Microsoft Bing To Add OpenAI's ChatGPT Feature - Link

Thanks to our sponsors!

SE Ranking: https://edgeofthewebradio.com/seranking

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Jaksot(844)

763 | Audacious Marketing: Mark Schaefer's Playbook for Breaking the AI Mold

763 | Audacious Marketing: Mark Schaefer's Playbook for Breaking the AI Mold

Human vs. Machine Mayhem Marketing maven Mark Schaefer returns to EDGE of the Web, diving headfirst into the audacious art of brand disruption in a world brimming with AI-generated noise. We unpack S...

18 Kesä 202540min

762 | SEO News from the EDGE | Week of 6.2.2025

762 | SEO News from the EDGE | Week of 6.2.2025

WordPress hits play after a messy pause, but is it too little, too late for the CMS giant? Meanwhile, Google's AI experiments are changing the rules for email marketing, local search, and desktop Disc...

6 Kesä 202554min

761 | Disrupt or Die: Leveraging Authenticity and Awe w/ Mark Schaefer

761 | Disrupt or Die: Leveraging Authenticity and Awe w/ Mark Schaefer

Mark Schaefer returns to EDGE of the Web to share his vision of marketing's future in an AI-saturated landscape. With a blend of insight and candor, Mark tackles the evolution of social media, the ris...

31 Touko 202537min

760 | Social News from the EDGE | Week of 5.12.2025

760 | Social News from the EDGE | Week of 5.12.2025

CTR Secrets and Social Shakeups It's another jam-packed ride on EDGE of the Web as Erin is joined by Duncan Alney of Firebelly to discuss News in Social this week. With Google hyping up AI Overviews b...

14 Touko 202550min

759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez

759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez

Curious where your website visitors are really clicking—or rage-clicking? On this week's EDGE of the Web, SEO expert Celeste Gonzalez returns to break down how heatmaps and session recordings are tran...

14 Touko 202539min

758 | SEL News from the EDGE | Week of 5.5.2025

758 | SEL News from the EDGE | Week of 5.5.2025

This week, Erin Sparks and Jacob Mann are joined by Danny Goodwin, editorial director at Search Engine Land, for a special "News from the News" edition. They dive into the sharp rise of Google Ad cost...

5 Touko 202549min

757 | User Behavior from Heatmaps w/ Celeste Gonzalez

757 | User Behavior from Heatmaps w/ Celeste Gonzalez

Celeste Gonzalez, Director of Rue Labs at Rickety Roo, joins EDGE to explore how heat maps and user behavior tracking are transforming SEO strategy. She walks through Microsoft Clarity's suite of tool...

28 Huhti 202539min

756 | AI/SEO News from the EDGE | Week of 4.21.2025

756 | AI/SEO News from the EDGE | Week of 4.21.2025

Advertisers are bailing on TikTok as another U.S. ban looms, shifting dollars to Meta while creators scatter to backup platforms. Meanwhile, Google credits Gemini for nuking 240 million spammy reviews...

21 Huhti 202538min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
herrasmieshakkerit
ostan-asuntoja-podcast
rahapuhetta
rss-rahamania
rss-seuraava-potilas
rss-lahtijat
rss-merja-mahkan-rahat
rss-40-ajatusta-aanesta
rss-sami-miettinen-neuvottelija
leadcast
rss-porssipuhetta
rss-levosta-kasin-yrittajyys
rss-sisalto-kuntoon
rss-vaikuttavan-opettajan-vierella
rss-draivi
rss-ma