561 | News from the EDGE | Week of 1.9.2023

561 | News from the EDGE | Week of 1.9.2023

We cover the MOST important digital marketing news of the week: which is better, Ring Dings or Ding Dongs - seriously?

Erin, Mordy, and Greg Finn of Marketing O'Clock take on some great articles from Search Engine Land and Martech in regard to search engine marketing this week. Yup - Mordy had nothing to do. The serious part of the show, though: is Google changing how it defines what you opted into AFTER you approved of a Google Ads Recommendation? Is this really what we're seeing?

And yes, we conduct a blind taste test in the studio with those chocolatey wonders….as well as Ring Dings (grin).

Special thanks to our new title sponsor of the show, SE Ranking. Check out their special giveaway to the EDGE audience!

News from the EDGE:

[00:03:27] Changing the Recommendations AFTER You Have Opted In? Really - Come on, Google Ads!

[00:14:33] Ring Dings vs. Ding Dongs

[00:16:09] New Title Sponsor: SE Ranking

Take the SE Ranking Checklist Challenge!
Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

  1. Create a project, add at least 5 keywords;
  2. Find 5 competitors via the Competitive Research tool and add them to the "My Competitors" section;
  3. Run a website audit and show what issue you are going to fix;
  4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
  5. Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We'll Announce That On Our Feb 10th Podcast! A $2,500 Value!

[00:18:51] Local Search Is Showing More And More Spam And Fake Reviews, And Google Can't Keep Up

[00:26:05] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:26:42] Top (3) GA4 features to help you find that lost data from UA

Barry Blast from Search Engine Roundtable:

[00:35:41] Google: Helpful Content Update & Link Spam Update Can Take Another Week Or Two To Complete - Link

[00:35:51] Dentists Now Can Use Google Local Service Ads - Link

[00:37:02] Team Member, Chad Pollitt, Participates in a Blind Taste Test: Ring Dings vs Ding Dongs!

[00:38:31] Report: Microsoft Bing To Add OpenAI's ChatGPT Feature - Link

Thanks to our sponsors!

SE Ranking: https://edgeofthewebradio.com/seranking

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Jaksot(844)

723 | Concepts, Philosophies, and the Future of AI w/ Britney Muller

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722 | News from the EDGE | Week of 10.21.2024

722 | News from the EDGE | Week of 10.21.2024

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721 | Leveraging AI for Social Advertising w/ Akvile Defazio

721 | Leveraging AI for Social Advertising w/ Akvile Defazio

In this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power o...

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720 | Meta AI Advertising w/ Akvile Defazio

720 | Meta AI Advertising w/ Akvile Defazio

Erin Sparks interviews Akvile DeFazio, founder and president of Akvertize Inc., an award-winning agency specializing in paid social media advertising. Akvile shares her rich experience managing social...

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719 | News from the EDGE | Week of 9.30.2024

719 | News from the EDGE | Week of 9.30.2024

Yes, sometimes it happens. We don't get through all of the news prepped. Mordy, Erin and Jacob take on the WordPress vs WP Engine scenario with a bit of fervor that really tanked the rest of the news,...

4 Loka 202433min

718 | LLMs and "Summarization Engines" w/ Kristine Schachinger

718 | LLMs and "Summarization Engines" w/ Kristine Schachinger

What is the future of Large Language Models and Search? Kristine Schachinger, SEO consultant at Sites Without Walls, joins us for another episode to discuss the intricacies of Navboost and its ramific...

3 Loka 202442min

717 | News from the EDGE | Week of 9.23.2024

717 | News from the EDGE | Week of 9.23.2024

Is Generative AI causing seismic shifts in the search engine landscape? Surveys by The Information and Barry Schwartz reveal users are "turning away" from traditional search engines like Google, but h...

27 Syys 202440min

716 | Insights from SE Ranking's AI Overview Study w/ Anastasia Kotsiubynska

716 | Insights from SE Ranking's AI Overview Study w/ Anastasia Kotsiubynska

Anastasia Kotsiubynska, Head of SEO at SE Ranking, joins the EDGE to discuss the latest SE Ranking AI Overview studies. This episode focuses on the impact of AI overviews in Google's search results an...

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