574 | Goals, Strategies, and Tactics w/ Kevin Indig

Every time Google rolls out a new core update, as they did earlier this month, it unleashes a storm of panic and frustration as people try to figure who are the winners and who are the losers. This week's special guest is Mordy Oberstein, Chief Marketing Officer at Rank Ranger, and he'll help put all this in a better, more productive perspective. Mordy's expertise in this field comes from his experience writing original SEO insights and analysis. He also is a Search Engine Land author, industry speaker, and host of The In Search SEO Podcast. We reference him as a search marketing educator! Key topics discussed during the show: May 4th Core Google Algorithm Update Uniform Changes Across Niches Search Behavior Changes Update During COVID19 Updates Responding To Search Change

14 Touko 202040min

Online Meeting Services are Collecting More Data Than You Think An analysis of the privacy policies of Google Meet, Microsoft Teams, and WebEx show that while they're basically "safe" to use, they are collecting call length and IP addresses of all participants. By Chaim Gartenberg Has Google Slowed Web Crawling Because of the Pandemic? This is one story that just won't seem to die. John Mueller of Google has now announced again that crawling has not been slowed down at all because of the COVID-19 outbreak. By Barry Schwartz The Pandemic's Impact on Digital Marketing May Have Bottomed Out The latest earnings reports and media buyer data seem to be signaling the worst is over in terms of ad spends, but plenty of companies are still cautious in the face of ongoing uncertainty. By Ginny Marvin

6 Touko 202023min

This week's special guest is Bill Sebald, Managing Partner of Greenlane Marketing. He has always approached SEO work like a detective trying to solve a complex mystery. He's been doing this since 1996, so you can count on some incredible insights he has gained over the years. During episode 353 of EDGE of the Web we deep dive into how SEO agencies have been responding to the changes within the digital marketing industry from COVID-19. Whether you are an SEO agency or a client of an SEO agency, gain some knowledge of what you need to be doing during this time to keep business flowing. Key topics discussed during the show: SEO Agencies During COVID19 Key SEO Tips During This Time First 50 Days of Quarantine: What We've Learned SEO Reporting During COVID19

5 Touko 202058min

Work from Home Content Engagement Spikes on LinkedIn The biggest rise in people engaging with remote working content on LinkedIn is in the US, but not just any content. What's resonating is an emphasis on support, care, and community. By: Matt SouthernFrom: Search Engine Journal Facebook Expands Video Chat Capabilities with Messenger Rooms The sudden huge rise in Zoom users is prompting Facebook to up its game with Messenger Rooms that can handle up to 50 participants, and doubling WhatsApp video chats to 8 people. By: Casey NewtonFrom: The Verge When Search Results are Disappointing, Google will Offer Query Tips The new feature in Google Search will be triggered when the search engine can't find good results for a query and will include suggestions for how to rephrase a search.By: Barry SchwartzFrom: Search Engine Land

29 Huhti 202014min

When Google does core updates, there are inevitably winners and losers, and it often doesn't feel fair for sites that did nothing to intentionally violate and rules! Devaluations from Google updates and manual actions can feel like the end of the world but Kristine Schachinger of Sites Without Walls has advice. Kristine has spent years helping companies through the post-update recovery process. She also has 17 years of digital experience including a focus on website design and implementation, accessibility standards, and all aspects of website visibility involving SEO, social media, and strategic planning. Deep dive into the solutions of Google core updates during EDGE of the Web's episode 352. Key topics discussed during the show: Timeline of Google Core Updates Updates do NOT mean Google is penalizing you Google is rolling out updates daily Key recovery tips Everything E-A-T; expertise, authority, and trust

28 Huhti 202058min

Will the Pandemic Change SERP Permanently? Google's coronavirus search results now has a "sticky" menu (it follows you as you scroll down) to give a pandemic-related set of topic categories. Will this approach become permanent for greater personalization?By: Mordy ObersteinFrom: Search Engine Land Google Gives a Break to News Publishers by Waiving Ad Serving Fees Google's latest way to help during the pandemic focuses on journalism and news sites that rely on Google ad placements for revenue. For five months, those publishers will not pay ad serving fees.By: Susan WenogradFrom: Search Engine Journal Was There a Google Algorithm Update in Mid-April? There's a lot of chatter out there about this one and people describing impacts they saw, but if there was an update, it was pretty minor. As we like to say, take a breath and check your data. By: Barry SchwartzFrom: SEO Round Table

21 Huhti 202010min

Search behavior is something that has always been changing over time, but there have been unprecedented shifts caused by the COVID-19 coronavirus outbreak. Google continues its focus on E-A-T and page quality, but how a global pandemic impacts search behavior also has to be factored in. This week's special guest Lily Ray, SEO Director at Path Interactive, will shed some light on how digital marketing should respond to changes in search behavior. Tune in to episode 351 of EDGE of the Web to get ahead of your competitors by being smart with your SEO strategy during this time. Key topics discussed during the show: Higher degree of online use during Coronavirus How has the Google search engine results page changed? Who has been the 'winners' and 'losers'? SEO tactics to leverage

21 Huhti 202053min

Both Apple and Google are Mapping Social Distancing Performance Without a vaccine, the best weapon to battle the novel coronavirus and COVID-19 is social distancing. So how well are we doing? Google and Apple weigh in with mapping data. Need work? Amazon is Hiring Amazon is having a hard time keeping up with orders and has had to hit pause on new signups for its grocery service. And it wants to hire 75,000 more people, even amidst criticism from many that it's not doing enough to protect workers. How the Pandemic is Affecting Search Behavior It's fascinating to see Google dig into what people are searching for during the novel coronavirus and COVID-19 pandemic, as well as provide bits of advice for how to respond to these emerging trends.

17 Huhti 202020min