575 | News from the EDGE | Week of 3.6.2023

575 | News from the EDGE | Week of 3.6.2023

There's a lot to cover in SEO and digital marketing this week on EDGEnews.

From a new WordPress plugin vulnerability and local service ads to Google Bard and the projected growth in the use of AI by SEOs this year, there's plenty of news to dig through. In addition, the winners of SE Rankings SEO Checklist Challenge are announced.

Come join us on EDGE for this week's news and remember. . . Bard is NOT search.

News from the EDGE:

  • [00:03:17] Big Plugin Vulnerability Exposes 200,000 WordPress Sites. Are You One of Them?
  • [00:07:34] SE Ranking SEO Checklist Challenge Award Winners: SE Ranking
  • [00:09:06] Local Service Ads are Being Expanded to More than 70 New Business Types.
  • [00:12:38] Say it with me: Bard is Not Search
  • [00:17:53] EDGE of the Web Sponsor: InLinks
  • [00:18:45] The Industry is Expecting to See a 5x Growth in the Use of AI for SEO this Year

Barry Blast from Search Engine Roundtable:

  • [00:23:26] Google February 2023 Product Reviews Update Done Rolling Out
  • [00:25:24] Bing Chat Showing Unique Referrer In Edge Sidebar For Analytics
  • [00:26:52] Google Business Profile Products Show In Google Shopping Results

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Page One Power https://edgeofthewebradio.com/pageonepower

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EP 220: Developing a Personal Brand in a Digital Age w/Mark Schaefer

EP 220: Developing a Personal Brand in a Digital Age w/Mark Schaefer

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EP 219: Marketing's Role in a Long Sales Cycle w/Amy Bishop

EP 219: Marketing's Role in a Long Sales Cycle w/Amy Bishop

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EP 218: Automation & AdWords Scripts w/Frederick Vallaeys

EP 218: Automation & AdWords Scripts w/Frederick Vallaeys

Frederick Vallaeys is the Cofounder and CEO of Optmyzr - a PPC tool for advertisers and agencies. Frederick worked at Google for 10 years as a Google AdWords Evangelist and was also a member of the te...

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EP 217: The Knowledge Divide w/Kyle Lacy

EP 217: The Knowledge Divide w/Kyle Lacy

We have interviewed guests all over the world but rarely do we get to talk to someone locally like we did this week. Kyle Lacy, the new VP of Marketing of Lessonly, joined us in our studio this week. ...

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EP 216: Building A Sustainable Content Marketing Plan w/Paddy Moogan

EP 216: Building A Sustainable Content Marketing Plan w/Paddy Moogan

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EP 215: Branding and Programmatic Advertising w/Maureen Jann

EP 215: Branding and Programmatic Advertising w/Maureen Jann

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EP 214: Running an Idealistic SEO Agency w/Mike Arnesen

EP 214: Running an Idealistic SEO Agency w/Mike Arnesen

Mike Arnesen is the owner and CEO of Upbuild, a 100% remote consulting agency that specializes in end-to-end optimization. Mike joined us on the podcast from his home office in Portland, OR and we wan...

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EP 213: Machine Learning, Rank Brain, & Unicorns w/Larry Kim

EP 213: Machine Learning, Rank Brain, & Unicorns w/Larry Kim

Larry Kim, the founder and CTO of Wordstream, joins us on the podcast this week from a snowy Boston to discuss a variety of topic including RLSA, Machine Learning, Rank Brain, SEO Predictions for 2017...

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